Spotlight on Spanish

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Virtual Conference, November 12-13, 2024

The Localization Institute Presents: Spotlight on Spanish

496 million people · 21 countries · 1 language

Spanish is spoken by 496 million people worldwide, but to say that they all speak the same language would be an oversimplification.

If you set out to buy a “coche,” for instance, you might get a car in Spain, a specific type of baby stroller in Chile, and most likely a pig in Guatemala.

When you localize into Spanish, you are doing so for 21 different Spanish-speaking countries with separate cultural identities and unique communication styles. With that kind of diversity, your content has to be spot-on for your message to reach your intended audience.

To help you prepare for Spanish’s many challenges, The Localization Institute is organizing a live virtual event that will turn the “Spotlight on Spanish,” where leading companies on the client side will share their strategies and best practices.

You will listen in on presentations on a wide variety of topics that invariably all circle back to the user experience. How does a client company envelop the target audience in a Spanish that sounds right at home? How do you incorporate cultural elements that are instantly recognizable? 

Each of the presenters has a unique client-side perspective to share: from the transcreation strategies that global gaming companies like EA and King Games utilize to the methodology for choosing the Spanish variants that companies like Airbnb use, Spotlight on Spanish has you covered. Whether you are a seasoned linguist or a marketing firm, you will have the opportunity to address your specific Spanish-related question, as well as discover questions you haven’t yet thought of.

These global companies have a strategy for Spanish. Do you?

Spotlight on Spanish
Spotlight on Spanish
Spotlight on Spanish
Spotlight on Spanish
Spotlight on Spanish
Spotlight on Spanish
Spotlight on Spanish
Spotlight on Spanish
Spotlight on Spanish
Spotlight on Spanish
Spotlight on Spanish
Spotlight on Spanish
Spotlight on Spanish
Spotlight on Spanish

2023 Agenda

Each presentation is 20 minutes long and followed by a 10-minute Q&A. Presentations are in English, and will be recorded. Recordings will be available to registrants via a link for 28 days.

All times listed are EST (Eastern Standard Time)

2023 Speakers

Spotlight on Spanish
Karina Drosenos
Salesforce
Spotlight on Spanish
Jennifer Vela Valido, Ph.D
Spotify
Spotlight on Spanish
Adriana Sánchez Riaño
Hubspot
Spotlight on Spanish
Nataly Kelly
Rebrandly
Spotlight on Spanish
Claudia Fuentes
Pinterest
Spotlight on Spanish
John Yunker
Byte Level Research
Spotlight on Spanish
Andrea Guisado
KAYAK
Spotlight on Spanish
Isabella Sánchez
Hispanic Marketing Council
Spotlight on Spanish
Daniel Rodriguez
King
Spotlight on Spanish
Ana Alonso
Airbnb
Spotlight on Spanish
Orly González Kahn
Google
Spotlight on Spanish
Madison Jackson

Maddie’s Mundo

Spotlight on Spanish
Marta Callava
Amazon
Spotlight on Spanish
Agustín Da Fieno Delucchi
Microsoft
Spotlight on Spanish
Amanda Hawthorne
Electronic Arts
Spotlight on Spanish
Candelaria Baca Castex
Disney Entertainment and ESPN Technology
Spotlight on Spanish
Carlos Hoyos Alonso
Disney Entertainment and ESPN Technology

Advisory Board

Spotlight on Spanish
Salvatore “Salvo” Giammarresi
Airbnb
Spotlight on Spanish
Miguel Sepulveda
King
Spotlight on Spanish
Karina Drosenos
Salesforce
Spotlight on Spanish
Claudia Fuentes
Pinterest
Spotlight on Spanish
Adriana Acevedo
Hubspot

Organizers

Ulrich Henes
Ulrich Henes
The Localization Institute
Jefferson Clark
Jefferson Clark
The Localization Institute
Spotlight on Spanish
Gabriela Morales
Rosario Traducciones y Servicios S.A.