Master Class Details
4 classes - variable times
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Global Language Strategy Master Class
Session #1: Tuesday, April 4 – 7:00pm – 8:00pm CEST / 1:00pm – 2:00pm EDT
Session #2: Tuesday, April 11 – 7:00pm – 8:15pm CEST / 1:00pm – 2:15pm EDT
Session #3: Tuesday, April 18 – 7:00pm – 8:30pm CEST / 1:00pm – 2:30pm EDT
Session #4: Tuesday, April 25 – 7:00pm – 8:15pm CEST / 1:00pm – 2:15pm EDT
Language strategy reaches across many corporate organization functions with major impact on customers and users. Internal leaders from sales, marketing, and product, through customer support, training, social media, legal and human resources are active stakeholders in developing the right language strategy for their organization. Language strategy is a cornerstone for effective internationalization. It relies on accurate analysis of customer needs and market dynamics.
Language strategy is not a one-time initiative; it can be a range of policies requiring long term vision and execution. If you are a leader in your organization, with a passion for customer focus and market growth, the Global Language Strategy master class will provide you with guidance for your company’s language strategy. The course will examine a range of practices and tools for company stakeholders to use in creating and maintaining a robust language strategy. We’ll examine what a language strategy may look like, who it serves, the product and stakeholder influences on its policies, and why it’s a long-term basic business driver.
Session 1 – 60 Minute Session – An Introduction to Language Strategy: Foundations and Building Blocks
Tuesday, April 4 – 7:00pm – 8:00pm CEST / 1:00pm – 2:00pm EDT
Session 2 – 75 Minute Session – Groundwork and Guidance: Business Cases, Stakeholders, Data and Revenues
Tuesday, April 11 – 7:00pm – 8:15pm CEST / 1:00pm – 2:15pm EDT
Session 3 – 90 Minute Session – Building Out Your Language Strategy: Customer Experience, Tiering, Partnering, Coverage
Tuesday, April 18 – 7:00pm – 8:30pm CEST / 1:00pm – 2:30pm EDT
Session 4 – 75 Minute Session – Implementation and Management: Internationalization, Content Considerations, Tools and Media, Wrap-Up
Tuesday, April 25 – 7:00pm – 8:15pm CEST / 1:00pm – 2:15pm EDT
Classes will include brief exercises. Active participation is encouraged.
To allow for a high level of interactivity, the class is limited to 20 attendees. To protect privacy and confidentiality, sessions will not be recorded.
10% discount for 3 or more students from the same company – please contact email@example.com for more information.
This course will provide you with:
The Global Language Strategy master class will give participants the guidance to develop and integrate robust language strategy into company DNA. At the completion of the class you will have
- Guidelines for mapping a corporate strategy for language and cultural coverage for your product and brand
- A picture of the range of stakeholders for language and cultural coverage
- An understanding of the multiple business components (analytics, markets, content, customer experience, financial measures, etc.) that are the backbone of language strategy
- A summary of issues and implementation checkpoints accompanying language strategy integration
- Understanding of the wide scope of business, technical, language, and users issues that are critical components of a successful corporate language strategy
- Recommended techniques, partnerships, and checklists for language strategy management.
This Master Class is for:
The Global Language Strategy class benefits corporate organization leaders and localization leaders, having at least 3+ years’ management and executive experience with global growth in the following disciplines:
- Localization Management
- Product Management
- Global Field Leadership
- Marketing, Growth and Sales Management
- Content Directors and Managers responsible for global content strategy
- Customer Support Leaders
- Training/Education Leads
Read What’s My Language Strategy? to learn several crucial questions you should be asking about your organization’s language strategy !
About Your Instructor
Melissa Biggs is a localization veteran with over 25 years of experience in management roles targeting localized products for enterprises. Her career focuses on technical content and localization leadership. Her enthusiasm for localization started at Olivetti Corporation in Italy. Melissa then led a technical publications group at Xerox for artificial intelligence products. She switched fields to focus on globalization strategy at Sun Microsystems, managing localization groups, as well as leading corporate initiatives for global products, and international technology strategies. At Oracle, she contributed to Oracle’s translation products and processes. Melissa also managed marketing localization at Informatica, a data integration company.
In addition to deep corporate localization engagements, Melissa is active in industry and non-profit groups. She has served on localization industry-wide groups, including as charter member of GILT Leaders Forum, TAUS (Translation Automation User Society) and Localization World. In 2022, Melissa contributed as an expert from the GILT Leaders Forum and as a co-author of “The Globalization Strategy Playbook”. She is on the board of the non-profit Global Lives Project, which teaches global empathy through global film and curriculums, and is a mentor for the international TechWomen program.
Her passion is promoting best practices to connect global users with localized product experiences and information.
Currently, as a founding partner with Locale Solutions LLC, she provides localization strategy consulting services for companies in technology. Melissa graduated from Bucknell University and completed communications graduate studies at San Jose State University. In her copious free time, she loves travel (virtual for now), a good read, anything film (film festivals, streaming, etc.), and swimming.
Preview Webinar Recording
Interview with Melissa Biggs
The Globalization Strategy Playbook
The Globalization Strategy Playbook is the result of efforts by 12 members of the GILT Forum, and Melissa Biggs contributed as a co-author to this book. In the playbook, these experienced localization leaders share their strategic approaches to various aspects of localizing products and services in the companies that they have worked for. You can learn more about process of writing the The Globalization Strategy Playbook in the Multilingual Magazine.
The book is available on the GitHub website and a pdf of the English text is available here.
The Globalization Strategy Playbook is available for free under a Creative Commons license that allows users to use the material in their work, but not profit from it. Derivative works must also be created under the same license. Feedback on the playbook is welcomed at firstname.lastname@example.org.