Localization from Start-up to Scale-up Master Class

Driving localization from start-up to scale-up requires different kinds of leadership to steer the function through various phases of growth. The course will walk through the journey of a localization function from inception through the advanced stages as an active contributor to a company's global growth and revenue.

L10n from Start-up to Scale-up
L10n from Start-up to Scale-up

Master Class Details

October 19, 2023 - November 16, 2023

4 classes

Alessandra Binazzi



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Cancellation Policy

Session #1: Thursday, October 19 – 6:00pm – 8:00pm CEST / 12:00pm – 2:00pm EDT
Session #2: Thursday, October 26 – 6:00pm – 8:00pm CEST / 12:00pm – 2:00pm EDT
Session #3: Thursday, November 9 – 6:00pm – 8:00pm CET / 12:00pm – 2:00pm ET
Session #4: Thursday, November 16 – 6:00pm – 8:00pm CET / 12:00pm – 2:00pm ET

In today’s globalized world, localization is a crucial element in the success of any business that wants to expand its reach beyond its home market. Most organizations are at a loss about how to get started and most importantly how to scale up globalization operations and help drive the company’s global growth.
This course is designed to address these critical gaps by guiding participants through the entire journey of establishing and advancing a localization function within their companies. From its inception to becoming a driving force behind global growth and revenue, participants will learn about the various leadership styles and strategies required to navigate through different phases of growth.

Participants will learn to develop a comprehensive localization roadmap, tailored to the specific needs and goals of their start-up to scale-up companies, considering factors like resources, technology, process and data. They will explore practical scaling strategies, leveraging technological advancements and best practices, to streamline localization operations. On the other hand, they will identify and proactively address common challenges encountered during the journey from start-up to scale-up. Ultimately, participants will gain insights into effectively integrating the localization function into the broader organizational structure and strategy.

Key Takeaways:

  •  Leadership styles and skills to adopt at different stages of growth
  •  Recommendations for how to operate and be impactful in a start-up and fast growth organization
  •  Roadmap to building and growing a localization program that is aligned with the company’s goals through its growth journey
  •  Summary of potential road-blocks encountered on a growth journey and techniques to prevent and overcome them
  •  Map of organizational functions and stakeholders that represent key partners and allies on the road to become an integral part of the enterprise

We’ll examine opportunities and challenges encountered along the way and the strategies and tactics to continue to push forward and become an integral part of the enterprise.

This Master Class is for:
  • Professionals working at start-ups and/or fast growth organizations who are responsible for building and scaling a localization program.
  • Individuals working in localization who would like to grow the visibility, reach and impact of the department within the organization.
  • Professionals who would like to grow their leadership skills and style in the localization field.
  • Localization professionals with 3+ experience that want to move into management leadership roles.

Localization From Start-up to Scale-up Master Class

Session #1: Starting up – The Renegade

Being scrappy and getting things done – Resourcefulness, Prioritization, Funding

Thursday, October 19 – 6:00pm – 8:00pm CEST / 12:00pm – 2:00pm EDT

Session #2: Building Structure – The Contractor

Building a strong foundation for growth – People, Technology, Process

Thursday, October 25 – 6:00pm – 8:00pm CEST / 12:00pm – 2:00pm EDT

Session #3: Driving growth – The Dealer

Expanding reach, building diversity, innovation – Team building, Content strategy, Advanced Tech, Data, PR

Thursday, November 9 – 6:00pm – 8:00pm CET / 12:00pm – 2:00pm ET

Session #4: Scaling to Enterprise – The Executive

Becoming part of the fabric of the organization – Corporate Strategy, Building Partnerships, Influencing C-Level

Thursday, November 16 – 6:00pm – 8:00pm CET / 12:00pm – 2:00pm ET

Please note: recording or republishing any of the class sessions is prohibited. We do this in order for students to be able to speak and share experiences freely with the instructor and their fellow classmates in a comfortable and safe environment without fear that something they say might later be made public.
The Localization Institute, Inc. reserves the right to cancel this Master Class if there are less than 10 registrants prior to the first workshop. You will receive a full refund if the course is canceled.

To allow for a high level of interactivity, the class is limited to 20 attendees. To protect privacy and confidentiality, sessions will not be recorded.

All students who complete the Localization Management Master Class will receive an Industry Certificate of Completion from The Localization Institute, Inc.

10% discount for 3 or more students from the same company – please contact for more information.

About Your Instructor

Alessandra Binazzi

Alessandra Binazzi is a multi-lingual professional with a surprisingly varied experience and one common thread: International markets and customers. Proficient in all major European languages, Alessandra has dedicated her professional life to advocating for international users and to marketing and supporting products and services that engage customers in all continents. Alessandra’s background in business, languages and technology provides a unique combination of skills that help drive global growth.

University educated in Boston, MA, she was exposed to global technology companies from the beginning of her career, with particular focus on globalization and multilingual digital content. Alessandra received a BS in International Business from the University of Massachusetts and an MBA from Northeastern University in Boston. She served as a member of the Board of Directors of the Globalization and Localization Association. She is a founding member and on the Board of Advisors of the Process Innovation Challenge, the primary innovation competition in the language industry. She has lived and worked in 10 different countries.


To read 9 testimonials and recommendations for Alessandra, please visit her LinkedIn profile.