Round Table Agenda
Tuesday, December 7
Video Adaptation & Scalability
Presenters: Francesca Di Marco (Pinterest), Katell Jentreau (Netflix)
The challenges that lie in the process of transforming a video content produced in a specific language for a specific audience into a video that is understandable and relevant for other markets are innumerable. But so are the opportunities. Motion assets come with a wide array of technical and creative potential — what are the best solutions for embedding a video in a static page? What is the most cost-effective way of producing a creative and yet adaptable brand video?
In this session, we will explore strategic and operational solutions aiming at moving away from the process of making a campaign available for additional audiences, and rather embracing video production that is locally relevant in the first place.
Wednesday, December 8
Onboarding Third-party Systems for Localization.
Presenters: Karen Combe, Daniel Sullivan (Spotify), Stephan Cocron (Salesforce)
We are often faced with the need to integrate our company’s existing systems into the localization process, after they have been purchased and implemented. As an example, we will look at how localization managers can better evaluate localizability and overall international UX for newly onboarded Learning Management Systems (LMS), as well as gain a foothold further upstream and help influence LMS purchasing decisions before they are made.
Learning Management Systems are becoming more and more popular with larger technology companies, as they seek to provide ongoing training for their employees as well as publish training modules for their customers to help them navigate through the company’s product suite. As these companies see benefits in better supporting their English-speaking stakeholders, they are also jumping on a global e-learning wave and looking to increase their bottom line by localizing their courseware.
Acquisitions provide further challenges to integration. An acquired company may come with its own systems, perhaps even its own TMS. If we can continue to swim upstream, all the way to the M&A team, we may be able to unearth potential system clashes or challenges and think about solutions early in the process. We will discuss our experiences in dealing with acquisitions and their legacy systems.
Thursday, December 9
Topics will be determined with the input of round table participants.