Localization Management Master Class - Localization Institute

Master Class Details

Dates
October 17, 2023 - November 21, 2023

Format
5 classes

Instructor:
Karen Combe

Pricing
$750

Language
English

Session #1: Tuesday, October 17 5:00pm – 6:30pm CEST / 11:00am – 12:30pm EDT
Session #2: Tuesday, October 24 5:00pm – 6:00pm CEST / 11:00am – 12:00pm EDT
Session #3: Tuesday, October 31 4:00pm – 5:00pm CET** / 11:00am – 12:00pm EDT
Session #4: Tuesday, November 7 5:00pm – 6:00pm CET / 11:00am – 12:00pm EST
Session #5: Tuesday, November 21 5:00pm – 6:00pm CET / 11:00am – 12:00pm EST

** Please note that Daylight Savings Time ends on October 29, 2023 in Europe but not in the US until November 5. The Localization Institute schedules classes in US Eastern time zone, so students in Europe will have their session time on October 31 start one hour earlier. Upon registration, students will receive calendar invites for each session to help ensure there is no confusion.

The way localization is integrated into a company is critical to the company’s long term success because most enterprises will generate a large share of their revenue from global markets. A pivotal factor in achieving global success, localization often sneaks in through the back door and never gets the respect it deserves. It ends up being seen as a mere operational unit, a cost center if you will, and is not given the chance to contribute as the strategic asset it really is.

From setting up localization from scratch to repositioning it from a cost center to strategic partner is a complex journey, a journey Karen Combe knows well. For 15 of the 20 years she worked in localization at PTC, Karen had the opportunity to affect company policy and strategy as a Vice President.

The Localization Institute is pleased to offer an instructor-led online Master Class on Localization Management with Karen Combe. In five sessions, Karen will share best practices in Localization Management on the buyer’s side.

Please note this class is limited to 20 students maximum so be sure to register quickly!

Session #1 The Organization: Models for Localization Department Organization

Tuesday, October 17 5:00pm – 6:30pm CEST / 11:00am – 12:30pm EDT

Session #2 The Business: Not a Service, but a Business Within the Enterprise

Tuesday, October 24 5:00pm – 6:00pm CEST / 11:00am – 12:00pm EDT

Session #3 The Technology: Considerations for Owning or Outsourcing Technology

Tuesday, October 31 4:00pm – 5:00pm CET** / 11:00am – 12:00pm EDT

Session #4 The Relationships: Interaction with Stakeholders Inside and Outside the Enterprise

Tuesday, November 7 5:00pm – 6:00pm CET / 11:00am – 12:00pm EST

Session #5 Results: Sharing Your Experiences, Issues, and Questions

Tuesday, November 21 5:00pm – 6:00pm CET / 11:00am – 12:00pm EST

To allow for a high level of interactivity, the class is limited to 20 attendees. To protect privacy and confidentiality, sessions will not be recorded.

All students who complete the Localization Management Master Class will receive an Industry Certificate of Completion from The Localization Institute, Inc.

10% discount for 3 or more students from the same company – please contact jill@localizationinstitute.com for more information.

This Master Class is for:

Professionals whose company is entering localization and have been given responsibility for the implementation
Individuals who are already working in localization but would like to advance to a localization management position
People who are currently managing localization but would like to benchmark their operation
Professionals on the vendor side of the industry who want to make sure they understand the challenges localization managers face

Please note: recording or republishing any of the class sessions is prohibited. We do this in order for students to be able to speak and share experiences freely with the instructor and their fellow classmates in a comfortable and safe environment without fear that something they say might later be made public.

The Localization Institute, Inc. reserves the right to cancel this Master Class if there are less than 10 registrants prior to the first workshop. You will receive a full refund if the course is canceled.

About Your Instructor

Karen Combe recently retired from her position as Vice President of Localization at PTC, where she was responsible for product localization as well as for localization support for PTCU, Technical Support, and Marketing. She has been a member of the GILT Leaders Forum, a community of peers in the localization industry, since its inception. In 2022, Karen contributed as an expert from the GILT Leaders Forum and as a co-author of “The Globalization Strategy Playbook”.

Previously, Karen was Senior Vice President at International Language Engineering, where she managed Client Services, Sales and Marketing. Karen holds a B.A in Linguistics from the University of California at Berkeley and a post-graduate degree in Social Anthropology from the University of Cambridge. She served in the Peace Corps in Senegal and in International Voluntary Services in Algeria.

In addition, Karen worked for 8 years on a ranch in northwestern Colorado training horses and looking after a large herd of cattle.

Testimonials

Karen Combe is one of those deep-thinking localization industry leaders whose vision and insight I have always trusted. I particularly value her viewpoints on how global industry trends will affect the localization industry going forward.

Karen is a trusted friend and colleague with a wealth of industry experience building and evolving localization teams and models in the enterprise. A testament to her leadership and expertise, there are a number of translation leaders in the industry today who got where they are with her tutelage.

The Localization Management Master Class gave me a very thorough, intensive introduction to the What, Why, Who & How of content globalization in the context of today’s technology companies. As an instructor, Karen Combe brings a rare depth and breadth of knowledge to the table. Thanks to her decades of experience and her wide range of expertise around building in-house teams, working with external vendors, selecting the right tools, and implementing best practices, she is able to offer invaluable guidance to novice and experienced managers alike. Her class is extremely well structured, and the small-group format lends itself to interactive participation. The many learnings from this Master Class can be applied to companies of all sizes, from growing tech startups to multinational enterprises, and they create a solid foundation for establishing and managing a successful Localization team within the organization.

I’ve known Karen for over a decade. She has been a leading voice in the Localization industry. Throughout her professional journey, she’s accumulated decades worth of in-depth localization and business expertise. Karen has been a leader and mentor for many colleagues in the industry, which makes her a fabulous choice to lead this master class.

Karen has in-depth knowledge about the Localization industry – from both vendor and client sides. Her stories will not only enlighten you, they will teach you how to avoid many localization pitfalls.

Overview

Interview with Karen Combe

Preview Webinar Recording

Course Relevance

The Globalization Strategy Playbook

The Globalization Strategy Playbook is the result of efforts by 12 members of the GILT Forum, and Karen Combe contributed as a co-author to this book. In the playbook, these experienced localization leaders share their strategic approaches to various aspects of localizing products and services in the companies that they have worked for. You can learn more about process of writing the The Globalization Strategy Playbook in the Multilingual Magazine.

The book is available on the GitHub website and a pdf of the English text is available here.

The Globalization Strategy Playbook is available for free under a Creative Commons license that allows users to use the material in their work, but not profit from it. Derivative works must also be created under the same license. Feedback on the playbook is welcomed at strategyplaybook@gmail.com.