Participants will learn:
- The four core elements of a successful global gateway strategy
- Country codes and brand top-level domains and how they drive traffic to local sites
- How to better align global SEO with your localized websites
- The many risks of using flags (and websites that have dropped them)
Along the way, we’ll analyze the global gateways employed by websites such as Amazon, Apple, IKEA, Microsoft and many others.
Bring your website and design questions
Every organization must customize their global gateway to their audience and their current web globalization model. Time will be allocated to address participant questions related to navigation, design, languages and domains.
Whether your website supports two languages or 20, this programs will provide you with the foundations you need to succeed.