Spanish is spoken by 496 million people worldwide, but to say that they all speak the same language would be an oversimplification.
If you set out to buy a “coche,” for instance, you might get a car in Spain, a specific type of baby stroller in Chile, and maybe a pig in Guatemala.
When you localize into Spanish, you are doing so for 21 different Spanish-speaking countries with separate cultural identities and unique communication styles. With that kind of diversity, your content needs be spot-on for your message to reach your intended audience.
To help you prepare for Spanish’s many challenges, The Localization Institute is organizing a live virtual event that will turn the “Spotlight on Spanish,” where leading companies on the client side will share their strategies and best practices.
