Localization Institute Global ToolBox – Dublin 2024

The Localization Institute is excited to offer several interactive seminars and round tables as part of the upcoming Global Toolbox Day at LocWorld51 in Dublin, Ireland on June 5. As a co-organizer of LocWorld Conference, the Localization Institute offers these seminars and round tables as separate, stand-alone events. You do not need to be registered for LocWorld51 Conference in order to sign up for these offerings. If you would like to register for the main conference of LocWorld51, please visit the LocWorld website.

Please Note: Global Toolbox sessions have a 24-person limit that cannot be exceeded – register now to reserve your seat!

Full Day Sessions – Lunch Included

Multilingual AI Round Table – Interfacing with Machine Intelligence

June 5, 2024 from 9:00am – 5:00pm

Registration Fee: €750 +  23% VAT – full day price (lunch included). 

Your registration for this session includes lunch

Event description: Interfacing with Machine Intelligence

Human beings are in an age when interfacing with large language models (LLMs) and other AI systems at different levels is possible: human computer interactions such as ChatGPT, system to system connections such as LLMs integrated with localization management tools, and communications between humans  for machine learning  will improve productivity as well as human competence in relation to data understanding, preparation, modeling, etc. The Multilingual AI Roundtable at Dublin aims to bring together all the interfacing stakeholders to co-design AI solutions for multilingual communication. We will take a holistic, centralized approach to leverage both human and machine intelligence.

By joining this round table, you will:

  • Become a forward thinker with the most advanced AI development
  • Discover innovative strategies to open new service lines opportunities
  • Design innovative workflows that effectively interface with both human and machine resources
  • Understand the basic techniques to leverage both human and machine intelligence
  • Make valuable connections with industry peers

This round table is for:

  • Decision-makers who aim to leverage multilingual AI but don’t want to dig into technical details
  • Buyers who want to implement multilingual AI
  • Project Managers tasked with implementing an MT/AI solution
  • Vendors who want to leverage MT/AI to meet their clients’ needs
  • IT professionals involved in MT/AI implementation
  • Content Managers responsible for global content

Roundtable moderator/organizer:

Peng Wang, The Localization Institute

Advisory board members:

  1. Olga Beregovaya, Smartling
  2. Alon Lavie, Phrase/CMU
  3. Michal Antczak, Paypal

Location:

Clayton Hotel Burlington Road
Upper Leeson Street, Dublin, D04 A318, Ireland
www.claytonhotelburlingtonroad.com

Round Table Agenda/Topics:

Roundtable morning session

  • Time: 9:00 am – 12:00 pm, June 5, 2024, 3.5 hours long, including one coffee break (30 minutes)
  • Modules
    • Module 1: New directions for multilingual AI – source text generation, LLMs as an end user tool vs. a tool in professional settings, e.g., LLM-driven localization management systems, and localization management systems with plug-in LLM solutions
    • Module 2: – AI risk management: quality estimation, alignment (intention and results), auto MQM, etc.

Lunch break (12 pm – 1:30 pm, June 5, 2024)

Roundtable afternoon session

  • Time: 1:30 – 5:00 pm, June 5, 2024; 3.5 hours long, including one coffee break (30 minutes)
  • Modules:
    • Workshop: Data management systems for machine training
    • Module 1: Challenges of AI implementation: feasibility, security, continuity, scalability, and divided opinions
    • Module 2: Multilingual AI in the post-text space
minimum number of attendees: 12
maximum number: 24

Please note: 

The Round Table’s success depends on people being willing to share information and experiences freely. To encourage that, we ask the attendees not to record or republish the session. No formal minutes or records are kept, but attendees are free to keep their own notes.

Localization Institute Global ToolBox – Dublin 2024

Localization Institute Global ToolBox – Dublin 2024

Dr. Peng Wang has taught, researched and practiced translation and localization on three continents. She is the convener for EDUinLOC, the chair of the automation/AI track for LocWorld conferences and a part-time professor at the University of Ottawa. Previously, she was the CAT Tools Coordinator at the University of Maryland.

Dr. Wang has rich research experience on NLP AI, having worked as a linguistic researcher at the Corpus Research Lab at Northern Arizona University, a domain expert for data mining projects at the University of Maryland and an honorary research fellow on automatic discourse analysis tools at the University of Liverpool. Her current research and practice focus on human learning vs. machine learning, machine translation, terminology and multilingual corpus analysis.

Dr. Wang has published about 30 articles and two books. She is an expert in approaching technology in the context of culture and humanities. She embraces linguistic and cultural diversity in her classrooms, with students aged from 18 to over 70, in over 10 language combinations, coming from UAE, China, Italy, Spain, Germany, Morocco, Colombia, Mexico, and Haiti, to name just a few.

Localization Institute Global ToolBox – Malmö 2023

Localization Institute Global ToolBox – Malmö 2023

Olga Beregovaya – Vice President of AI and Machine Translation – Smartling. Olga Beregovaya has over 20 years of experience in Language Technology, NLP, Machine Learning, Global Content Transformation and AI Data development and is passionate about growing businesses through driving change and innovation. Olga started her career in language technology building lexicons and rules for Rule-based machine translation, gradually expanding her expertise into other broader applications of NLP and Machine Learning to enterprise translation workflows. Olga has also served as President of AMTA, currently serves as a Board member of Women in Localization and as an Advisor for Engineering Leadership at California State University, Chico. Olga received her MA, Linguistics/Germanic Studies at UC- Berkeley and MA/BA in Linguistics from St. Petersburg State University.

Localization Institute Global ToolBox – Malmö 2023

Localization Institute Global ToolBox – Dublin 2024

Alon Lavie is the VP of AI Research at Phrase, where he leads the development of the company’s AI strategy and manages its AI research team in Pittsburgh and Prague. Concurrently, Alon is an adjunct Consulting Professor at the Language Technologies Institute at CMU, where he has been a member of the faculty for 26 years. Prior to joining Phrase, he was the VP of Language Technologies at Unbabel. Prior to Unbabel, Alon was a senior manager at Amazon, where he led and managed the Amazon Machine Translation R&D group in Pittsburgh. Prior to that, Alon was the co-founder, President and CTO of “Safaba Translation Solutions”, an enterprise MT solutions technology startup, acquired by Amazon. Alon is a well-known expert in MT and translation evaluation, and spearheaded the development of the METEOR and COMET metrics. Other research interests and activities include MT adaptation approaches with and without human feedback, translation Quality Estimation, and methods for multi-engine MT system combination.

Alon served as the President of the International Association for Machine Translation (IAMT) (2013-2015). Prior to that, he was president of the Association for Machine Translation in the Americas (AMTA) (2008-2012), and was General Chair of the AMTA 2010 and 2012 conferences. He is also a member of the Association for Computational Linguistics (ACL), where he was president of SIGParse – ACL’s special interest group on parsing (2008-2013). In August 2021, at the 18th biennial Machine Translation Summit conference, Alon was honored to be awarded with the 2021 Makoto Nagao IAMT Award of Honour for his contributions to the field of Machine Translation.

Connect with Alon on LinkedIn.

Localization Institute Global ToolBox – Malmö 2023

Localization Institute Global ToolBox – Malmö 2023

Based in Paris, Michal Antczak is the head of localization technology for PayPal’s World Ready Team. In his previous roles on the client side, he managed VMware’s localization operations for Asia-Pacific-Japan out of Singapore, led enterprise product localization engineering and quality assurance, as well as tool development teams at Symantec in Poland. Michal also held various positions with major language service providers.

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Bigger, Better, Faster: The Human Sides of Localization

June 5, 2024 from 9:00am – 5:00pm

Registration Fee: €650 + 23% VAT – full day price (lunch included). 

Your registration for this session includes lunch.

10% discount for 3 or more students from the same company – please contact jill@localizationinstitute.com for more information.

Details Coming Soon

By joining this round table, you will:

  • Interact with localization leaders from various organizations.
  • Learn how they approach managing changes and strategies, leading and managing people, and managing themselves in all human aspects of work interactions.
  • Be able to benefit from what you will discuss and learn on the day and put into practice.
  • Share, learn, and go back home with new relevant knowledge and new questions.

This round table is for:

Humans in localization, people managers and individual contributors alike, technologists and marketers, localization professionals who are eager to share, learn, and grow.

Roundtable Organizers:

  • Daniel Goldschmidt, The Localization Institute

Advisory Board Members:

  • Coming Soon

Speakers and Moderators

  • Coming Soon

Location:

Clayton Hotel Burlington Road
Upper Leeson Street, Dublin, D04 A318, Ireland
www.claytonhotelburlingtonroad.com

Schedule:

  • Roundtable morning session (9:00 am – 12:30 pm)
    • Introduction, Ice-breaking session
    • First panel
    • Coffee break
    • Discussion
  • Lunch break (12:30 pm – 1:30 pm)
  • Roundtable afternoon session (12:30 pm – 5:00 pm)
    • Second panel
    • Coffee break
    • Discussion
    • Summary

Minimum number of attendees: 12

Maximum number: 25

Please note: 

The Round Table’s success depends on people being willing to share information and experiences freely. To encourage that, we ask the attendees not to record or republish the session. No formal minutes or records are kept, but attendees are free to keep their own notes.

Localization Institute Global ToolBox – Dublin 2024

Localization Institute Global ToolBox – Dublin 2024

Daniel Goldschmidt – Collaborator – LocWorld. Daniel Goldschmidt is a consultant in software internalization and localization. Prior to that, he served as a senior internationalization project manager at Microsoft in the Cloud and Enterprise Division and led the internationalization team. Before joining Microsoft, Daniel cofounded RIGI Localization Solutions, a venture in the domain of visual localization, and he served as a senior software engineer for the Google internationalization team. He serves as vice-chair of the LocWorld program committee and as a member of the Internationalization and Unicode Conference review committee. Daniel presents frequently at international events. He holds a BS in computer science and mathematics (cum laude) and an MS in computer science, both from the Hebrew University, Jerusalem.

Half Day Sessions – No Lunch Included

Media Localization 101

June 5, 2024 from 9:00am – 12:30pm

Registration Fee: €450 + 23% VAT

This session has a catered break, but lunch is not included with this session.

In today’s landscape, nearly every company creates audiovisual content, from educational materials and training videos to social media clips. But how can you ensure this content connects with audiences worldwide? This session will introduce you to the main types of media localization: subtitling, dubbing, and voice-over, as well as two main access services: captioning (aka subtitling for the deaf and hard of hearing) and audio description.

Designed for localization leaders, content owners, project managers, PR and marketing specialists, this workshop offers comprehensive insights into different types of media localization and access services. Participants will gain an understanding of the importance of quality media localization to reach diverse audiences across the globe. They will get to know how to select an appropriate type of media localization for the audiovisual content at their organisation. Participants will also learn how access services can boost SEO and enhance a company’s image as one that prioritizes global communication for various viewer demographics.

The training consists of two parts: theoretical introduction, and a hands-on session, where the participants will be able to try out some subtitling tools and discover the tools to automate the process of transcription, timing, and translation.

Prerequisites

Attendees are requested to bring their laptops to the session so that they can take part in the hands-on session on subtitling tools.

To make the most of the hands-on part of the training, you may also bring along a short video (1-2 minutes) to try out the tools on your own content. Don’t worry if you don’t have any video, the trainer will hook you up with some videos.

Takeways

On completion of this course, you will walk away with:

  • A practical grasp of various media localization types and access services, including their defining characteristics and quality standards
  • Insights on making your organisation’s audiovisual content accessible to diverse audiences
  • A sample subtitling style guide and a best practices checklist, ready for immediate implementation within your organisation
  • Free trial access to some subtitling tools

Instructor: Agnieszka Szarkowska

Maximum number of people: 25 (no minimum)

Attendee experience: everyone

Course Organizer:

  • Agnieszka Szarkowska, The Localization Institute

Location:

Clayton Hotel Burlington Road
Upper Leeson Street, Dublin, D04 A318, Ireland
www.claytonhotelburlingtonroad.com

Localization Institute Global ToolBox – Dublin 2024

Agnieszka Szarkowska works as University Professor in the Institute of Applied Linguistics at the University of Warsaw. She is also Head of the research group Audiovisual Translation Lab (AVT Lab) and Honorary Research Associate at University College London. She is a researcher, academic teacher, ex-translator, translator trainer, and audiovisual translation consultant. With over 20 years of hands-on teaching experience both in the academia and the industry, she has trained hundreds of students to become successful audiovisual translation professionals. Drawing on her passion for teaching, she has co-founded AVT Masterclass, an online platform for professional audiovisual translation education.

She is the author of over 70 publications and principal investigator of several research projects, including eye tracking studies on subtitling, audio description, multilingualism in subtitling for the deaf and the hard of hearing, and respeaking. She is a member of the European Association for Studies in Screen Translation (ESIST), European Society for Translation Studies (EST), Galician Observatory for Media Accessibility (GALMA), Intermedia Research Group, AKCES expert group and an honorary member of the Polish Audiovisual Translators Association (STAW).

Special Half Day Session
Complimentary for LocWorld Attendees

Global Strategy Playbook Workshop

June 5, 2024 from 1:30pm – 5:00pm

Registration Fee: €250 + 23% VAT – If you are registered for both days of LocWorld51 the session is FREE for you! Please contact jill@localizationinstitute.com for the free registration code.

This session has a catered break, but lunch is not included with this session.

10% discount for 3 or more students from the same company – please contact jill@localizationinstitute.com for more information.

Have you wondered how to convince your management that your globalization or localization function contributes strategic value to the company? Maybe you’re a localization manager on the buyer side, executing more and more productively as you adopt better tools and processes. But still, you’re seen as a mere service in your organization, rather than as a strategic partner? How can you change that perception? Well, there’s a (free) book on the subject, written by a group of successful industry managers, directors, and vice presidents who have met and overcome this challenge.

We are offering a workshop with several of the authors to discuss key topics from the book.

  • What does it mean to adopt a strategic approach to localization?
  • We’re all supposed to be data driven now. But what data? How to get it? How to analyze it and develop appropriate plans?
  • Technology continues to evolve at what sometimes seems an alarming pace. You may need a structure to help you evaluate the many possibilities.
  • We have multiple stakeholders at different levels of importance and influence. How should we categorize and act on those relationships?

Attendees from both the buyer and provider sides of the industry are welcome, since the lessons from the playbook are relevant to anyone managing the many facets of localization.

One of the authors will outline a case study from the book and launch a general discussion based on specific, related questions, enlivened by the experience of the group. We plan to touch on three or four of the chapters in the book in this workshop.

Authors:

Location:

Clayton Hotel Burlington Road – Room 6
Upper Leeson Street, Dublin, D04 A318, Ireland
www.claytonhotelburlingtonroad.com

To download A Globalization Strategy Playbook: go to Githubhttps://github.com/GILT-Forum/Globalization-Strategy-Playbook/releases/tag/1.0

Format: Workshop

Please note:

Minimum number of attendees: 6

Maximum number: 25

Localization Institute Global ToolBox – Dublin 2024

Karen Combe. Karen recently retired from her position as Vice President of Localization at PTC, where she was responsible for product localization as well as for localization support for PTCU, Technical Support, and Marketing. She has been a member of the GILT Leaders Forum, a community of peers in the localization industry, since its inception. In 2022, Karen contributed as an expert from the GILT Leaders Forum and as a co-author of “The Globalization Strategy Playbook”.

Previously, Karen was Senior Vice President at International Language Engineering, where she managed Client Services, Sales and Marketing. Karen holds a B.A in Linguistics from the University of California at Berkeley and a post-graduate degree in Social Anthropology from the University of Cambridge. She served in the Peace Corps in Senegal and in International Voluntary Services in Algeria.

In addition, Karen worked for 8 years on a ranch in northwestern Colorado training horses and looking after a large herd of cattle.

Localization Institute Global ToolBox – Dublin 2024

Melissa Biggs – Founding Partner – Locale Solutions LLC. Melissa Biggs is a localization veteran with over 25 years of experience in management roles targeting localized products for enterprises. Her career focuses on technical content and localization leadership. Her enthusiasm for localization started at Olivetti Corporation in Italy. Melissa then led a technical publications group at Xerox for artificial intelligence products. She switched fields to focus on globalization strategy at Sun Microsystems, managing localization groups, as well as leading corporate initiatives for global products, and international technology strategies. At Oracle, she contributed to Oracle’s translation products and processes. Melissa also managed marketing localization at Informatica, a data integration company.

In addition to deep corporate localization engagements, Melissa is active in industry and non-profit groups. She has served on localization industry-wide groups, including as charter member of GILT Leaders ForumTAUS (Translation Automation User Society) and Localization World. In 2022, Melissa contributed as an expert from the GILT Leaders Forum and as a co-author of “The Globalization Strategy Playbook”. She is on the board of the non-profit Global Lives Project, which teaches global empathy through global film and curriculums, and is a mentor for the international TechWomen program.

Her passion is promoting best practices to connect global users with localized product experiences and information.

Currently, as a founding partner with Locale Solutions LLC, she provides localization strategy consulting services for companies in technology. Melissa graduated from Bucknell University and completed communications graduate studies at San Jose State University.  In her copious free time, she loves travel (virtual for now), a good read, anything film (film festivals, streaming, etc.), and swimming.

Localization Institute Global ToolBox – Dublin 2024
Mimi Hills – Principal – Hillstra Associates. Mimi  is a localization industry veteran. She’s the former Director, Global Information Experience at VMware, Inc. and has also led globalization teams at BlackBerry and Sun Microsystems. She comes from the software world with a background in project and engineering management. She’s passionate about people and finding ways to communicate. Early in her career she worked in college science textbook industry, as well as in technical publications at Apple Computer.

Mimi is active in the localization industry and in diversity and inclusion circles, and is a passionate advocate for the non-English speaking user. Mimi has been a mentor and Impact Coach for over ten years with the TechWomen program, and has traveled to Africa three times with delegation trips. In 2022, Mimi contributed as an expert from the GILT Leaders Forum and as a co-author of “The Globalization Strategy Playbook”.

In her spare time, she plays guitar and bass and runs a nonprofit music camp for adults.

Localization Institute Global ToolBox – Dublin 2024

Localization Institute Global ToolBox – Dublin 2024

Lyena Solomon – Director of Globalization – ServiceNow. Lyena Solomon is director of localization at ServiceNow where she is responsible for localization and globalization go-to-market process and strategy. She works with multiple business groups to align globalization with strategic, operational, and local market priorities. Lyena practices a data-driven approach to shaping smart digital experiences in languages other than English and defines measurement framework for globalization impact on company and customer success. She has a strong background in analytics, usability and user experience, web development, digital technologies, and marketing.