I’m Ricky, a Spanish Localization Copywriter focused on helping international brands connect naturally with the Spanish market. I specialize in 360 campaign localization, UX Writing and tone of voice adaptation. Over the past four years, I’ve been leading Spanish copy and campaign adaptation for Grover as a Senior Spanish Copywriter. 

 Alongside this role, I also work as a freelance copywriter with global brands, helping them enter and grow in Spain through localization that feels natural, relevant, and aligned with their business goals.