The 2026 FIFA World Cup will be the largest sporting event ever hosted in North America, spanning 104 matches across Mexico, the U.S., and Canada, and it’s already reshaping how U.S. consumers watch, engage, and spend.

Join ThinkNow for an exclusive look at nationally representative research uncovering how soccer fans are preparing for the tournament. From shifting media habits to evolving brand engagement and purchase behavior, this session will highlight where the biggest opportunities lie.

With a special focus on Hispanic, Gen Z, and Millennial audiences fueling World Cup momentum, this webinar will equip brands and marketers with actionable insights to connect with fans before, during, and after the tournament.