Alvaro is a Research and Operations Strategist with 25 years of experience across all facets of the Market and Media Research industry. He began his career at IBOPE México, where he was part of the executive team that launched the country’s first audience measurement service using people meters. He later joined Nielsen in Switzerland, working for five years at a corporate support center as Country Manager and Quality Control Auditor, supporting media research operations in more than 30 countries.

Back in Mexico, Alvaro led GfK’s Custom Research operations, including the creation of GfK’s online panel and providing operational support across LATAM. He then served as COO of HR Media, where he launched the company’s ratings measurement service in Mexico and built one of the largest audience panels in the world. Before joining ThinkNow as Director US Sales, Alvaro helped establish ThinkData as a gold standard in qualitative and quantitative research and data science, executing strategies to drive new business and supporting clients across industries in their decision-making processes.

Alvaro holds a Diploma in Applied Statistics from ITAM (Instituto Tecnológico Autónomo de México) and a Bachelor’s degree in Business Administration.