eBay’s expansion into Spain and Latin America marked a significant chapter in our journey to integrating Spanish-speaking communities, including recent efforts to include our wide Spanish speaking audience within the US. In our strategy, we’ve leveraged various tools and approaches to navigate challenges and continuously enhance our platform for our Spanish speakers across the globe. From building our own MT engines to leveraging LLMs to help us along the way bringing a better localized experience to our users.

The strategic focus on integrating Spanish speakers aligns with eBay’s goal to tap into the significant purchasing power of this demographic in the U.S., in Spain and LATAM. This approach not only broadens eBay’s market reach but also fosters inclusivity