Alba is the Spain Localisation Lead at Canva, a design and visual communication platform available in 100+ languages across 190 countries. With a background in Communications, her journey in Localization started in editorial translation and transitioned to the tech industry when she moved to Silicon Valley. She defines and drives Canva’s localisation strategy for Spain and leads hyperlocalisation initiatives across product and brand. She works collaboratively with regional Content, Product, Marketing and SEO teams to ensure the Spain community gets the best possible Canva experience. She is currently based in Barcelona.