Shalini is a localization professional with nearly 20 years of versatile domain experience at the intersection of language, culture, and technology. Throughout her career, she has led programs, quality initiatives, and diverse teams across global offices — navigating cultural nuances and building bridges across time zones to deliver localized experiences that resonate. Currently at Uber, she leads efforts to shape the localized user experience for India and South Asia, working in close partnership with Product, Operations, and Marketing teams as well as the regional stakeholders. By combining cultural insight with innovative localization strategies, she helps ensure that Uber’s products are both globally consistent and locally relevant. Her work is grounded in the belief that effective localization goes beyond translation. With a strong focus on cross-cultural leadership and scalable, tech-driven solutions, she is passionate about building inclusive, high-impact experiences that meet the needs of diverse global communities.