Spotlight on India

India’s status as a destination for global enterprises couldn’t be more robust. With a young, rising middle class, that draw has only become more pronounced. 

India is also a massively complex market with vast cultural and linguistic diversity. Branding to your target audience has to meet user requirements. A diverse social fabric and regulatory hurdles combine for a potent, yet complex opportunity. 

To help you prepare for India’s dynamic market, the Localization Institute is organizing a live virtual event that will turn the “Spotlight on India,” where major companies on the client side will share their strategies and best practices.

Each of the presenters has a unique perspective to share: from the transcreation strategies that global companies like Canva and eBay utilize to the methodology for choosing specific languages that companies like Uber use, Spotlight on India has you covered.