Rucha has been in the localisation industry for the last two decades. She is a strategic research and customer insight consultant with deep expertise in global market entry, localisation strategy, and cultural intelligence. She works closely with enterprise clients—especially in SaaS, FinTech, and content-led industries—to help them understand native user behaviour, regional nuances, and go-to-market fit across diverse geographies.

At the intersection of research, international expansion, and customer experience, Rucha leads initiatives that translate complex market data into practical, business-ready insights. She has partnered with global brands to shape product, content, and experience strategies that resonate locally while scaling globally.

As a part of the Nimdzi Insights team, Rucha frequently collaborates with CX, marketing, and product leaders to bridge the gap between global ambition and local relevance.