India is not just a market — it’s a continent in disguise. With over 1.4 billion people, a median age of just under 29, and some of the world’s highest smartphone and data usage, it presents a massive opportunity for global businesses. But what makes India exciting is that it is also incredibly complex for localisation.

In this session, we’ll unpack India. With its demographic advantage, sheer diversity of digital behaviours, and cultural paradoxes, what does addressing/catering to this market entail? From value-conscious buying habits to hyper-local content preferences, India demands more than just translation — it requires deep cultural and contextual adaptation.

As a global company, here are your next billion customers. We’ll explore why localisation teams must approach India not as one market but as many — and how missteps often happen when global strategies oversimplify its nuance. Whether you’re supporting B2C, B2B, tech, or media products, this talk will explain why India is both a challenge and an opportunity — and most importantly, why now is the time to get it right.