Our presentation will explore the significance of the Portuguese language in global communication and its relevance to eBay’s business. The presentation will outline eBay’s strategy for the Portuguese language, emphasizing the significance of both Brazilian Portuguese and Iberian Portuguese for the company’s operations, while also examining the key differences between these two variants. Furthermore, our presentation will explore the localization experience for Brazil, from eBay content to challenges on user-generated content such as search queries.
Additionally, we will discuss the complexities associated with machine translation and the occasional requests for pt-PT translations in the absence of an in-house pt-PT team at eBay.

Finally, we will explore opportunities for e-commerce within the Brazilian market, aiming to expand eBay’s presence.

We will touch on a high-level view of AI and Portuguese, looking at some key factors in Brazil and in Europe.