Brazil is one of Canva’s largest and most engaged markets, and our millions of Portuguese-speaking users notice every detail. That’s why localization plays a key role in making every product, message, and experience feel intuitive, accessible, and relevant. In this presentation, you’ll get a closer look at how we adapt Canva for Brazil — from UI adjustments and product naming to the final touches on launch campaigns and promotional content. Along the way, we navigate evolving source material, tight timelines, and the challenge of maintaining consistency across surfaces. Discover the journey that brings together product, marketing, and language teams, all working to make Canva feel truly local in Brazil.