In this presentation, we’ll delve into the uncharted territories of applying Generative AI for Spanish localization for different markets. We’ll explore the possibilities, discuss the limitations, and address the inherent risks that this innovative technology brings to the localization industry, bridging the gap between technological innovations and the essence of human communication and connection. Some of the main topics that’ll be presented include:

• Gen AI’s adaptability the capture the nuances of different Spanish locales
• Challenges of maintaining cultural context, sensitivity, and regional nuance when relying on algorithms
• Insights on how and when to add a human on the loop to ensure a finely tuned localization
• Potential pitfalls – from cultural misinterpretations to compromising message integrity – and strategies to mitigate them effectively