Andrea Guisado is the Director of Localization at KAYAK, the world’s leading travel search engine, which is available in more than 60 markets and over 25 languages. Her career began as a Spanish translator in Berlin, where she specialized in game localization and technical translation. With close to a decade of experience in the localization industry, her primary goal within localization is to find a balance between hyper-localization and the creation of scalable and efficient processes.