Ulrich Henes is the founder and president of The Localization Institute, a Madison, Wisconsin-based consulting and event organizing company. He is also the co-founder of LOCWorld. Already in his early years, Ulrich was fascinated by language, cultural differences, and global business. He spent the first decade of his career organizing international campaigns against the arms race and apartheid; and promoting global social justice. For the past 25 years Ulrich has channeled his passion for all things global into promoting awareness and respect for differences among people, countries, and languages in the international business community.