What does a schoolyard in Latur have to do with Dell India localization strategy? As it turns out—quite a lot.

This session tells the story of how Dell India went beyond big cities and into the heart of Bharat—India’s Tier 2, 3, and even 4 and 5 towns—to build trust, drive adoption, and grow their market in places. But this isn’t just a case study in expansion. It’s about understanding people—how they live, learn, and decide to buy.

We’ll explore how Dell brought laptops to doorsteps through mobile stores, spoke to consumers in their own language, and built programs that connected with students, families, and small businesses alike. It’s a journey of local insight, cultural nuance, and a whole lot of listening.

Whether you are in localization, marketing, or product strategy—and you’re thinking about how to reach the next billion users—this talk is for you.
It’s not about buzzwords. It’s about getting the basics right, on the ground, and at scale.

Join us to see what cracking the code of Bharat really looks like—and what lessons it holds for brands everywhere.