Tiering – A Modern Localization Blueprint
Instructor: Melissa Biggs
Duration: 2 Hours, 30 minutes
Presented In: English
The ReadySetGo: Tiering Blueprint class will look at the issues and useful practices around working with a tiering strategy for localized properties. We’ll discuss both the frameworks for tiering and key tactical solutions to make tiering work both for your company’s customers as well as internally for your business strategy and operational practices.
Tiering – A Modern Localization Blueprint examines the dimensions of tiering as well as specific areas to tier that localization leaders should consider:
- language coverage
- tiering assets/content
- product and business tiering considerations
- language review and testing practices
- technology tiers
Tactical solutions can run the gamut from budget-based through technological and rollout strategies.
Participants will take away processes and techniques for optimizing resources and technology. These optimizations translate into actionable metrics that can be applied to short- and long-term ROI and business strategy.
- Localization Leaders
- Program Managers
- Translation Leads
- UX/CX Leaders
- Content Leads
- Engineering Resources
5-6 years of experience in an international-focused role
I. What About Tiering? – What is Tiering and Why Use It
II. The Basics – Four Cornerstones
A. Drivers and Stakeholders
B. Understanding Your Business and Company
C. Costs, Product Life Cycle, Customer Requirements, Regulations
D. Simplicity vs. Complexity
III. Class Checkpoint: Your Tiering Challenges
IV. Methodologies and Frameworks:
A. Picking Your Levels – And Their Focus
D. Localization Tasks/Processes
V. Defining your tiers – 3 Cs
A. Common Methods
C. Complementary Tiers
VII. Drawing Your Tier Map
VIII. What Can Go Wrong? Issues and Challenges with Tiering
X. References and Templates
About Your Trainer
Melissa Biggs is a localization veteran with over 25 years of experience in management roles targeting localized products for enterprises. Her career focuses on technical content and localization leadership. Her enthusiasm for localization started at Olivetti Corporation in Italy. Melissa then led a technical publications group at Xerox for artificial intelligence products. She switched fields to focus on globalization strategy at Sun Microsystems, managing localization groups, as well as leading corporate initiatives for global products, and international technology strategies. At Oracle, she contributed to Oracle’s translation products and processes. Melissa also managed marketing localization at Informatica, a data integration company.
In addition to deep corporate localization engagements, Melissa is active in industry and non-profit groups. She has served on localization industry-wide groups, including as charter member of GILT Leaders Forum, TAUS (Translation Automation User Society) and Localization World. She is on the board of the non-profit Global Lives Project, which teaches global empathy through global film and curriculums, and is a mentor for the international TechWomen program.
Her passion is promoting best practices to connect global users with localized product experiences and information.
Currently, as a founding partner with Locale Solutions LLC, she provides localization strategy consulting services for companies in technology. Melissa graduated from Bucknell University and completed communications graduate studies at San Jose State University. In her copious free time, she loves travel (virtual for now), a good read, anything film (film festivals, streaming, etc.), and swimming.
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