Navigating the Noise
The localization world isn’t what it used to be. While that’s not a surprise – all professional fields are in a constant state of evolution – change in the localization industry these past five years has been downright mind boggling. You need to keep up with the changes. More than ever, you need to challenge your thinking and be open to adjusting your current practices and processes.
The Localization Institute (LI) exists to help you move your thinking, practices, and teams forward. For over 27 years (really!), this has been the LI’s sole agenda. The LI offers you the opportunity to become better at your job…both now and in the future. Period. Like every LI instructor, that’s why I’m proud to teach here.
Why should someone like you consider taking a LI course? As I hate beating people over the head with a point of view, take the following considerations as food-for-thought. What I think doesn’t matter: it’s your time and investment.
Instructors: Every LI instructor has 20+ years of hands-on localization experience at the best-known companies in the world. Great, but what about the present and future? In addition to that experience, each instructor remains heavily involved in the industry. Each instructor needs to remain heavily involved in the industry. The punchline is that the LI doesn’t simply teach theory.
Classes: There is no longer a one-size-fits-all localization model. Acutely aware of this, each class is structured in a way that presents concepts, talks about potential variations of the concept, and challenges the students to apply the concepts to their own unique reality. In-class conversation and one-on-one time with instructors after each course provide students the opportunity to fully explore their own challenges.
ROI: There’s so much noise. We’re all pounded by localization “insights” on social media, free webinar offers, why we should join every “critical” localization organization and event, and why “our research is important; their research is lacking”. I’ll control my impulse to rant on the greater topic of noise. Instead, and as you consider taking a LI course, I invite you to answer the following questions:
- How much would I pay for one great idea that elevates my thinking, helps me better understand my unique requirements, or greatly improves my team’s performance?
- How much would I pay for several ideas that do the same?
- How much would I pay for the opportunity to learn about and openly discuss these ideas that matter uniquely to me with an industry expert and peers?
- Finally, how much time and money have I paid for everything mentioned in the previous paragraph, and what did I get out of the investment?
The ROI exercise may now begin.
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