Localization Institute Berlin 2022

The Localization Institute is pleased to restart in-person training and programs after a hiatus due to the COVID-19 Pandemic.

A ticket to LocWorld is NOT required to attend these events. 

All times listed in CEST

All Global Toolbox sessions will take place at:
bbw Akademie für Betriebswirtschaftliche
Weiterbildung GmbH
Am Schillertheater 2 | 10625 Berlin

If you would like to register for the LocWorld47 Main Conference, please visit the LocWorld47 website.

Seminar Programs – 3.5 Hours –  €400 per attendee

Media Localization – how to make your audiovisual content speak to diverse audiences across the globe

Monday, July 11 from 9:00am – 12:30pm
Media Localization is key to reaching diverse audiences on a global scale. Designed for localization leaders, audiovisual content owners, project managers, PR and marketing specialists, this workshop provides insights into different types of media localization (dubbing, subtitling and voice-over) and access services (closed captioning, sign language interpreting and audio description). Participants can expect to come away with an understanding of the importance of quality media localization to reach diverse audiences across the globe. They will get to know how to select an appropriate type of media localization for the audiovisual content at their organisation. They will also find out about leading language service providers and latest AI solutions used to automate and facilitate media localization workflows. The course also covers best practices in media localization and various aspects of quality assurance, including style guides, and quality control, such as linguistic and technical checks. Last but not least, participants will also learn how access services can contribute to increasing SEO and how media access can promote their image as a company who cares about communicating with people around the world.On completion of this course, you will walk away with:
  • A practical understanding of the different types of media localization and access services as well as their key characteristics and quality indicators
  • Insights into how to make audiovisual content in your organisation accessible to diverse populations
  • A sample subtitling style guide and a best practices checklist ready to implement in your organisation

Localization Institute Berlin 2022

Agnieszka Szarkowska works as University Professor in the Institute of Applied Linguistics at the University of Warsaw. She is also Head of the research group Audiovisual Translation Lab (AVT Lab) and Honorary Research Associate at University College London. She is a researcher, academic teacher, ex-translator, translator trainer, and audiovisual translation consultant. With over 20 years of hands-on teaching experience both in the academia and the industry, she has trained hundreds of students to become successful audiovisual translation professionals. Drawing on her passion for teaching, she has co-founded AVT Masterclass, an online platform for professional audiovisual translation education.

She is the author of over 70 publications and principal investigator of several research projects, including eye tracking studies on subtitling, audio description, multilingualism in subtitling for the deaf and the hard of hearing, and respeaking. She is a member of the European Association for Studies in Screen Translation (ESIST), European Society for Translation Studies (EST), Galician Observatory for Media Accessibility (GALMA), Intermedia Research Group, AKCES expert group and an honorary member of the Polish Audiovisual Translators Association (STAW).

Global Content Effectiveness Seminar – €400 per attendee

 Monday, July 11 from 9:00am – 12:30pm

Your content is your best sales agent, marketing manager and client service executive. So investing in the design, development, localization and delivery of content is as strategic as sensitive to grow and sustain your business. During this interactive and much anticipated workshop you will learn more about drivers, enablers and challenges of global content effectiveness. You will understand why addressing the various content effectiveness facets matter more than ever when it comes to making or breaking customer experiences, turning content supply chains into experience value chains. As there is no content effectiveness without operational excellence you will also be able to discuss example of operationalization of effectiveness best practices while sharing your own experiences from the business trenches.

This session has been designed for people who are deeply involved in digital globalization, global product and leadership, international marketing and localization operations or who are at the intersection of all these areas. Therefore it is recommended for leaders and practitioners in charge of global content operations both on the supplier and content sides, including – yet not limited to:

  • Marketing SVPs, VPs, Directors and Managers
  • International Product Leaders
  • Operations SVPs, VPs, Directors and Managers
  • Localization Directors and Managers
  • Content Management Directors, Managers and Owners
  • Sales teams
  • Content Designers, Developers and Strategists

Regardless of your level and amount of experience you will take away stories, recommendations and solutions that you will be able to implement in your own organization such as:

  • Why it is more valuable and actionable to talk about effectiveness rather than quality
  • How to turn global content operations from a cost center into a business partner thanks to effectiveness measurement and engagement
  • How to define and address all facets of content effectiveness for global and local markets
  • How to build a roadmap infusing and embedding effectiveness in product and content localization
  • Who should be leading and contributing to global content effectiveness within and outside your organization
  • How to operationalize and productionize effectiveness to reflect and drive customer experiences
  • Why it matters to consider content effectiveness upfront to create value by making it a competitive advantage and differentiator
  • What cost and time effectiveness means for global content effectiveness

Localization Institute Berlin 2022

As a digital leader Bruno Herrmann has more than 20 years of experience in international product, content and customer experience leadership. Most recently he was the digital globalization leader at Nielsen, focusing on global content creation, localization, testing, certification and delivery as well as on product management and international customer experiences. Before joining Nielsen Bruno managed online globalization programs at HP and content management in addition to web localization at Compaq. Prior to joining Compaq, he worked in the marketing communications and localization industries, taking part in major international projects for high-profile technology clients. Bruno has been a practitioner, change agent, thought leader and strategist in international information, transformation and product management areas, both in the offline and online world. He is a regular speaker, panelist, moderator and workshop leader during conferences and events around the world.

Master Classes – Full Day Session – €800 per attendee

Localization Management Master Class

Monday, July 11 Full Day

In the Localization Management Master Class we address principles and techniques to optimize the operation of your localization department as well as your effectiveness within the larger organization. Participants are encouraged to ask questions and to comment, sharing their challenges and experience.

The way localization is integrated into a company is critical to the company’s long term success because most enterprises will generate a large share of their revenue from global markets. A pivotal factor in achieving global success, localization often sneaks in through the back door and never gets the respect it deserves. It ends up being seen as a mere operational unit, a cost center if you will, and is not given the chance to contribute as the strategic asset it really is.

From setting up localization from scratch to repositioning it from a cost center to strategic partner is a complex journey, a journey Karen Combe knows well. For 15 of the 20 years she worked in localization at PTC, Karen had the opportunity to affect company policy and strategy as a Vice President.

For more information about this program please click here.

Localization Institute Berlin 2022

Karen Combe recently retired from her position as Vice President of Localization at PTC, where she was responsible for product localization as well as for localization support for PTCU, Technical Support, and Marketing. She has been a member of the GILT Leaders Forum, a community of peers in the localization industry, since its inception. Previously, Karen was Senior Vice President at International Language Engineering, where she managed Client Services, Sales and Marketing.

Karen holds a B.A in Linguistics from the University of California at Berkeley and a post-graduate degree in Social Anthropology from the University of Cambridge. She served in the Peace Corps in Senegal and in International Voluntary Services in Algeria. In addition, Karen worked for 8 years on a ranch in northwestern Colorado training horses and looking after a large herd of cattle.

Connect with Karen on LinkedIn.

Machine Translation/AI Round Table – Full Day Session – €700 per attendee

Machine Translation/AI Round Table

Monday, July 11 – Full Day In-Person Round Table + Pre and Post Round Table Virtual Sessions

The inaugural Machine Translation/AI Round Table aims to bring together the localization community who are interested in implementing and opening new frontiers of MT/AI-driven processes in your business, including human resources and other aspects of localization project management. In order to help the participants to better engage in the discussions, LocWorld partners with AMTA (The American Machine Translation Association) to organize a preparation online session before the round table and a follow-up tutorial online session after to fill in the knowledge gaps that the participants will need to explore their MT/AI deployment strategies.

By joining this round table, you will:

  • Fill in the knowledge gap for MT/AI implementation
  • Develop actionable ideas for deploying your MT/AI solution 
  • Discuss industry best practices to manage people and MT/AI technologies
  • Discover innovative strategies to open new service lines opportunities
  • Learn about new frontiers in the MT/AI space
  • Make valuable connections with industry peers

For more information about this program please click here.

Localization Institute Berlin 2022

Dr. Peng Wang has taught, researched and practiced translation and localization on three continents. She is the convener for EDUinLOC, the chair of the automation/AI track for LocWorld conferences and a part-time professor at the University of Ottawa. Previously, she was the CAT Tools Coordinator at the University of Maryland.

Dr. Wang has rich research experience on NLP AI, having worked as a linguistic researcher at the Corpus Research Lab at Northern Arizona University, a domain expert for data mining projects at the University of Maryland and an honorary research fellow on automatic discourse analysis tools at the University of Liverpool. Her current research and practice focus on human learning vs. machine learning, machine translation, terminology and multilingual corpus analysis.

Dr. Wang has published about 30 articles and two books. She is an expert in approaching technology in the context of culture and humanities. She embraces linguistic and cultural diversity in her classrooms, with students aged from 18 to over 70, in over 10 language combinations, coming from UAE, China, Italy, Spain, Germany, Morocco, Colombia, Mexico, and Haiti, to name just a few.

General Event Information

Please be aware that European Value Added Tax of 19% (VAT) will be added to the cost of each of these session registrations.

Please be aware of  visa requirements and make the necessary arrangements.

German Visa Information

German Visa Application

For further COVID related information, and the latest updates, please visit this location.