Current Available ReadySetGo Programs
ReadySetGo - Global Navigation
Lead the World to your Website: Using design and technology to increase visitors to localized websites
Just because you’ve expanded your website into new markets doesn’t guarantee that users can easily find it. Using real-world examples, this session explains visual and technical solutions to ensure that users discover their local websites quickly and easily. From country codes to geolocation to the visual global gateway, this session will help you improve the findability of your local websites.
This two-hour, deep-dive program will provide you with the insights and tools you need to develop a successful global gateway strategy to benefits local websites and local customers.
This program is presented by John Yunker (@johnyunker), co-founder of Byte Level Research (www.bytelevel.com). John is considered one of the world’s experts in web globalization. Since 2000, he has worked with the world’s leading global brands to provide web globalization training and consulting services. Clients have included Google, Adobe, FedEx and Philips, to name a few.
- The four core elements of a successful global gateway strategy
- Country codes and brand top-level domains and how they drive traffic to local sites
- How to better align global SEO with your localized websites
- The many risks of using flags (and websites that have dropped them)
Bring your website and design questions!
Current Available Online Master Classes:
Localization Management Master Class
The way localization is integrated into a company is critical to the company’s long term success because most enterprises will generate a large share of their revenue from global markets. A pivotal factor in achieving global success, localization often sneaks in through the back door and never gets the respect it deserves. It ends up being seen as a mere operational unit, a cost center if you will, and is not given the chance to contribute as the strategic asset it really is.
From setting up localization from scratch to repositioning it from a cost center to strategic partner is a complex journey, a journey Karen Combe knows well. For 15 of the 20 years she worked in Localization at PTC, Karen had the opportunity to affect company policy and strategy as a Vice President.
The Localization Institute is pleased to offer an instructor-led online Masterclass on Localization Management with Karen Combe. In four one-hour sessions, Karen will share best practices in Localization Management on the buyer’s side.
Session #1 The Organization: Models for Localization Department Organization
Session #2 The Business: Not a Service, but a Business Within the Enterprise
Session #3 The Technology: Considerations for Owning or Outsourcing Technology
Session #4 The Relationships: Interaction with Stakeholders Inside and Outside the Enterprise
Session #5 Results: Sharing Your Experiences, Issues, and Questions
Global Digital Policy Master Class
You’ve probably heard that all politics is local. In today’s world, all marketing is local, too. That’s great, because what could be bad about having highly engaged customers in a hundred different countries?
What could be bad is that localized marketing is so easy to get wrong, whether it’s running afoul of local regulations or making a social or cultural gaffe. Digital localization policies are the guard rails that make it safe, giving employees the freedom to be as creative as they want within a defined space.
In this course, Kristina Podnar will help marketers understand the importance of localization as well as their own role in the development and implementation of their organization’s digital localization policies.
Session 1: What is policy localization, and why is it so important?
- A definition of localization
- An overview of some of the different laws and regulations at play when you’re working across national borders, and why it’s important to have policies that keep you out of trouble so you can focus on being creative
- Real-life examples of organizations that got it right — and those who didn’t
- The three general approaches organizations take when it comes to localization policies
Session 2: Your local digital policy audit
This session is where participants will roll up their sleeves and identify what their organization (or their part of it!) has in the way of localization policies, as well as where the gaps are. For example, a front-line content creator might want to upload some local images to the organization’s CMS, while the global VP of marketing might start wondering how many “rogue” company websites are out there simply because headquarters never developed any policies on what local offices should do.
Session 3: Creating localization policies
This third session is very hands-on and is structured so that all participants will leave with actionable plans for developing localization policies (or asking for them!) suitable to their role within the organization. Topics will include everything from gaining buy-in to determining which types of automation will be necessary to scale your efforts (as well as how to work with IT!).
Each participant will have access to virtual office hours with Kristina (two 60-minute open door sessions, where no sign up is required, just come and get individual questions answered or work on a policy-specific problem that your organization faces – one after session 2 and the other after session 3).
Quality Management Master Class
The Master Class explains how quality management programs are built in corporations that buy localization services and how quality needs to be approached strategically, not just as a linguistic but also as a business function, which translates into different quality management models, review types, review approaches, metrics collection and management, automation and budget management. It will examine the interdependence of quality management with other corporate and localization functions, and will teach students how to design a successful quality management strategy. It will also focus on the interdependence with the internal stakeholders, whether it’s in the area of evangelization, collaboration on quality improvement programs or getting buy-in for quality enablement initiatives.
The instructor of this Master class, Eva Klaudinyova, has been working in the localization industry since 2000, leading localization teams and implementing new strategies in some of the most well-known companies in Silicon Valley. She has a linguistic background with experience in translation, review and QA; project and program management experience on the supplier side (Medialocate); as well as experience managing localization teams and programs of all sizes on the buyer side. Apart from the overall globalization strategy, she has implemented a quality management strategy in a then-starting localization program at VeriSign, in a bigger and more mature Globalization Operations program at VMware, and she also built a world-class quality and supplier management program for multiple localization departments at Apple. She understands quality management on every level from different points of view. She offers multiple viewpoints and perspectives not just to buyers of localization services looking to implement or improve their quality management strategy and processes, but also to providers who would like to custom-build a quality management offering for their clients.
Eva is also a co-founder, Board member and Secretary of Women in Localization. She is currently an Assistant Professor of Localization Practice at the Middlebury Institute of International Studies at Monterey, imparting her knowledge and longstanding localization and leadership experience to graduate students of Translation and Localization Management. She is from Slovakia, is multilingual and holds MAs in Foreign Language Teaching and in Translation.
Session 1: Introduction into Quality Management and Quality Enablement. Designing a Quality Management Strategy.
This session introduces the Quality Evolution Model, which maps the evolution of quality management efforts in companies with different levels of localization maturity. It introduces Quality Enablement as the last, the “desired” stage of the quality evolution. It also provides a framework around which each company can design their own quality management strategy.
Session 2: Building a Quality Assurance Program.
This session introduces linguistic quality assurance and testing, and describes different models of building a quality assurance program, including their advantages and disadvantages. Using this information, each company can custom-build a model that works best for their own particular business case.
Session 3: Tracking Quality KPIs (Key Performance Indicators) and managing quality issues.
This session explains how to manage quality using KPIs and what processes can be implemented to improve quality of your company’s localized content.
Session 4: Managing quality as a business function.
Quality is almost always managed as a linguistic function. However, since in most cases, the purpose of the localization efforts is to support the business, quality has to be approached as a business function as well. This session introduces several processes and models that can be implemented to allow the company to produce the level of quality required by their end customers, while saving time and money and using available resources most effectively.
Global Language Strategy Master Class
A company’s language strategy is one of the key foundations for its global business and product successes. The Global Language Strategy Master Class provides tools and guidance for corporate and localization leaders to use in creating and maintaining a robust language strategy.
The Global Language Strategy master class will give participants the guidance to develop and integrate robust language strategy into company DNA. At the completion of the class you will have
- Guidelines for mapping a corporate strategy for language and cultural coverage for your product and brand
- A picture of the range of stakeholders for language and cultural coverage
- An understanding of the multiple business components (analytics, markets, content, customer experience, financial measures, etc.) that are the backbone of language strategy
- A summary of issues and implementation checkpoints accompanying language strategy integration
- Understanding of the wide scope of business, technical, language, and users issues that are critical components of a successful corporate language strategy
- Recommended techniques, partnerships, and checklists for language strategy management.
This Master Class is for:
The Global Language Strategy class benefits corporate organization leaders and localization leaders, having at least 3+ years’ management and executive experience with global growth
Game Localization Master Class
The video game industry is booming and localization plays an important role in its global success. With the Game Localization Master Class, you will learn about the key aspects and challenges from both the buyer and the service provider side.
On completion of this course, you’ll walk away with:
- A thorough overview of the videogame localization industry both from a developer/publisher and service provider point of view
- A practical understanding of the processes involved in the localization of video game products, from the development of the game itself to the publishing of the localized game and the continuous workflow of post-launch content
- Insights on what makes the video game localization industry different from other fields
Session 1 Introduction to Game Localization: history, key terms, types of games, types of content
Session 2 Translating vs Localizing Video Games: in-depth look at type of texts, the role of transcreation and creativity, culturalization, tools
Session 3 Phases of Video Game Localization: from pre-production, through quality assurance, all the way to localization sign-off and launch
Session 4 Stakeholders, Roles, Challenges: internal departments vs. externalization to service providers, challenges and best practices throughout the process
Sharing Your Experiences, Issues, and Questions
Selling Localization: The Buyers’ Guide Master Class
Selling Localization: The Buyers’ Guide Master Class is designed to enhance your current strategic sales model. These critical additions to your current model help LSP sales personnel prepare and position themselves in a unique, more effective way.
What will you take away from this course?
- You’ll approach each sales opportunity with a better understanding of what buyers love and hate about the sales process.
- You’ll understand the two phases of every localization sale, and you’ll gain an appreciation for what influences buyers during both phases.
- You’ll have real-world examples to rely on when considering your individual opportunities and specific challenges.
- You’ll have first-hand knowledge about what buyers know you should know when selling to them and their companies.
This session is primarily dedicated to assessing the Buyer. We use this assessment to create a framework from which you can approach each new opportunity. After the completion of session 1, students will be assigned a small homework assignment that should require less than 30 minutes of work in advance of session 2.
This session is primarily dedicated to understanding the business environment in which you and the Buyer are working to finalize the sale. We evaluate the primary buyer’s relationship with other key stakeholders in the company who are part of the sales cycle; help you understand the motivations of the players; and provide practical advice on how to overcome various obstacles and objections.
Machine Translation Master Class
The Machine Translation Master Class provides an independent perspective on MT implementation and its impact on other aspects of existing localization processes for both vendors and clients. It focuses on the continuous adaptation to the change that MT implementation brings about.
This Master Class is for:
- Project Managers tasked with implementing an MT solution
- Vendors who want to leverage MT to meet their clients’ needs
- Buyers who want to implement MT
- Decision-makers who have to understand MT but don’t want to become technical experts
- IT professionals involved in MT implementation
- Content Managers responsible for global content
Current Available Online Certifications:
Localization Project Management Certification
The Localization Project Management (LPM) Certification Program was updated in May, and is a combination of 22 self-paced, online learning topics within 4 major modules. This is combined with 10 interviews with industry leaders, many quizzes, and a practice test. In order to achieve certification students need to also complete three essays and a 75 question certification test. An optional webinar provides students with a means to interact directly with the presenter and test their understanding of the course material.
Over 600 students have taken this course including companies such as Amazon, Blizzard, Citrix, Cook Medical, Google, IBM, Intel, Medtronic, Microsoft, NetApp, Netflix, Nintendo, Nokia, PayPal, SAP, Sony Computer Entertainment, and many more.
The methodology used in this certification program is based on the internationally recognized project management standard ISO 21500:2021- “Project, programme and portfolio management — Context and concepts” with adaptations for the localization industry. In addition, there are modules on internationalization, localization and globalization concepts, global communication, managing virtual teams and effective communication with stakeholders, localization maturity, the Project Management Institute, machine translation including neural MT, the localization supply chain, localization in an Agile environment, community translation, managing interpretation and localization management.
Global Digital Marketing & Localization Certification
Do you want to become an effective marketer in this global digital economy?
With the Global Digital Marketing & Localization Certificate – You will increase your understanding of global digital marketing and localization at a strategic level and establish expertise in the five core areas of global digital marketing:
- Global Digital Media Marketing (Web/Social Media/Search)
- Content Marketing
- Localizing Digital Media for different countries
- Implementing Global Digital Media Marketing Campaigns
Study Online, At Your Own Pace
35 Hours of online modules and self-paced training that you complete within 90 days of enrollment.
Global Branding & Marketing Certification
A PASSPORT FOR BEING AN EFFECTIVE GLOBAL MARKETER
This Is One Of The Most Unique Offerings Combining Strategic Insights
From Global Branding & Global Marketing. Broad Topics Include:
- Gain insights for avoiding global branding and marketing blunders
- Optimize Global Branding strategies based on brand architecture, positioning, and simplicity.
- Formulate strategies for making your global brand experience memorable and authentic
- Apply universal values to enhance the global brand appeal
- Develop cultural & business acumen to localize & hyperlocalize global branding and marketing