Current Available Online Master Classes:
Localization Management Master Class
The way localization is integrated into a company is critical to the company’s long term success because most enterprises will generate a large share of their revenue from global markets. A pivotal factor in achieving global success, localization often sneaks in through the back door and never gets the respect it deserves. It ends up being seen as a mere operational unit, a cost center if you will, and is not given the chance to contribute as the strategic asset it really is.
From setting up localization from scratch to repositioning it from a cost center to strategic partner is a complex journey, a journey Karen Combe knows well. For 15 of the 20 years she worked in Localization at PTC, Karen had the opportunity to affect company policy and strategy as a Vice President.
The Localization Institute is pleased to offer an instructor-led online Masterclass on Localization Management with Karen Combe. In four one-hour sessions, Karen will share best practices in Localization Management on the buyer’s side.
Session #1 The Organization: Models for Localization Department Organization
Session #2 The Business: Not a Service, but a Business Within the Enterprise
Session #3 The Technology: Considerations for Owning or Outsourcing Technology
Session #4 The Relationships: Interaction with Stakeholders Inside and Outside the Enterprise
Session #5 Results: Sharing Your Experiences, Issues, and Questions
Global Digital Policy Master Class
You’ve probably heard that all politics is local. In today’s world, all marketing is local, too. That’s great, because what could be bad about having highly engaged customers in a hundred different countries?
What could be bad is that localized marketing is so easy to get wrong, whether it’s running afoul of local regulations or making a social or cultural gaffe. Digital localization policies are the guard rails that make it safe, giving employees the freedom to be as creative as they want within a defined space.
In this course, Kristina Podnar will help marketers understand the importance of localization as well as their own role in the development and implementation of their organization’s digital localization policies.
Session 1: What is policy localization, and why is it so important?
- A definition of localization
- An overview of some of the different laws and regulations at play when you’re working across national borders, and why it’s important to have policies that keep you out of trouble so you can focus on being creative
- Real-life examples of organizations that got it right — and those who didn’t
- The three general approaches organizations take when it comes to localization policies
Session 2: Your local digital policy audit
This session is where participants will roll up their sleeves and identify what their organization (or their part of it!) has in the way of localization policies, as well as where the gaps are. For example, a front-line content creator might want to upload some local images to the organization’s CMS, while the global VP of marketing might start wondering how many “rogue” company websites are out there simply because headquarters never developed any policies on what local offices should do.
Session 3: Creating localization policies
This third session is very hands-on and is structured so that all participants will leave with actionable plans for developing localization policies (or asking for them!) suitable to their role within the organization. Topics will include everything from gaining buy-in to determining which types of automation will be necessary to scale your efforts (as well as how to work with IT!).
Each participant will have access to virtual office hours with Kristina (two 60-minute open door sessions, where no sign up is required, just come and get individual questions answered or work on a policy-specific problem that your organization faces – one after session 2 and the other after session 3).
Game Localization Master Class
The video game industry is booming and localization plays an important role in its global success. With the Game Localization Master Class, you will learn about the key aspects and challenges from both the buyer and the service provider side.
On completion of this course, you’ll walk away with:
- A thorough overview of the videogame localization industry both from a developer/publisher and service provider point of view
- A practical understanding of the processes involved in the localization of video game products, from the development of the game itself to the publishing of the localized game and the continuous workflow of post-launch content
- Insights on what makes the video game localization industry different from other fields
Session 1 Introduction to Game Localization: history, key terms, types of games, types of content
Session 2 Translating vs Localizing Video Games: in-depth look at type of texts, the role of transcreation and creativity, culturalization, tools
Session 3 Phases of Video Game Localization: from pre-production, through quality assurance, all the way to localization sign-off and launch
Session 4 Stakeholders, Roles, Challenges: internal departments vs. externalization to service providers, challenges and best practices throughout the process
Sharing Your Experiences, Issues, and Questions
Selling Localization: The Buyers’ Guide Master Class
Selling Localization: The Buyers’ Guide Master Class is designed to enhance your current strategic sales model. These critical additions to your current model help LSP sales personnel prepare and position themselves in a unique, more effective way.
What will you take away from this course?
- You’ll approach each sales opportunity with a better understanding of what buyers love and hate about the sales process.
- You’ll understand the two phases of every localization sale, and you’ll gain an appreciation for what influences buyers during both phases.
- You’ll have real-world examples to rely on when considering your individual opportunities and specific challenges.
- You’ll have first-hand knowledge about what buyers know you should know when selling to them and their companies.
This session is primarily dedicated to assessing the Buyer. We use this assessment to create a framework from which you can approach each new opportunity. After the completion of session 1, students will be assigned a small homework assignment that should require less than 30 minutes of work in advance of session 2.
This session is primarily dedicated to understanding the business environment in which you and the Buyer are working to finalize the sale. We evaluate the primary buyer’s relationship with other key stakeholders in the company who are part of the sales cycle; help you understand the motivations of the players; and provide practical advice on how to overcome various obstacles and objections.
Current Available Online Certifications:
Localization Project Management Certification
The Localization Project Management (LPM) Certification Program has been updated in the summer of 2019 and is a combination of 22 self-paced, online learning modules combined with 10 interviews with industry leaders, 24 quizzes, 2 practice tests, and a 2-hour certification exam. All modules can be viewed on a computer, tablet or smartphone by accessing Litmos through the device’s browser.
There will be additional training in the form of 3 online assignments and a review webinar. There is a button below that will take you to additional information and registration information. All sessions are taught in English.
Over 600 students have taken this course including companies such as Amazon, Blizzard, Citrix, Cook Medical, Google, IBM, Intel, Medtronic, Microsoft, NetApp, Netflix, Nintendo, Nokia, PayPal, SAP, Sony Computer Entertainment, and many more.
The methodology used in this certification program is based on the internationally recognized project management standard “A Guide to the Project Management Body of Knowledge (PMBOK ® Guide)”, Sixth Edition by the Project Management Institute, with adaptations for the localization industry. In addition, there are modules on internationalization, localization and globalization concepts, global communication and managing virtual teams, localization maturity, the Project Management Institute, machine translation including neural MT, the localization supply chain, localization in an Agile environment, and community translation.
A complete curriculum list is available here.
Global Digital Marketing & Localization Certification
Do you want to become an effective marketer in this global digital economy?
With the Global Digital Marketing & Localization Certificate – You will increase your understanding of global digital marketing and localization at a strategic level and establish expertise in the five core areas of global digital marketing:
- Global Digital Media Marketing (Web/Social Media/Search)
- Content Marketing
- Localizing Digital Media for different countries
- Implementing Global Digital Media Marketing Campaigns
Study Online, At Your Own Pace
35 Hours of online modules and self-paced training that you complete within 90 days of enrollment.
Global Branding & Marketing Certification
A PASSPORT FOR BEING AN EFFECTIVE GLOBAL MARKETER
This Is One Of The Most Unique Offerings Combining Strategic Insights
From Global Branding & Global Marketing. Broad Topics Include:
- Gain insights for avoiding global branding and marketing blunders
- Optimize Global Branding strategies based on brand architecture, positioning, and simplicity.
- Formulate strategies for making your global brand experience memorable and authentic
- Apply universal values to enhance the global brand appeal
- Develop cultural & business acumen to localize & hyperlocalize global branding and marketing