
2:20 – 2:50 PM – NOVEMBER 7
Creative Adaptation for a Locally Relevant Feel
Adapting marketing content to feel locally relevant is absolutely necessary, especially when localizing for a Spanish-speaking audience. But how is it possible to make nuanced content that resonates with your audience in different Spanish-speaking countries when resources are limited? We will share Pinterest’s process for scaling content to multiple Spanish-speaking markets with constrained time and budget.