12:00 – 12:30 PM – NOVEMBER 12
Beyond “Hola” – The reach of the Spanish speaking world
Our presentation journeys into the vibrant and diverse world of Spanish-language marketing, moving beyond simple translation to showcase the power of cultural understanding. We’ll explore the sheer magnitude of the Spanish-speaking market, not as a monolith, but as a tapestry of unique cultures, and regional identities.
From Spain to Latin America and beyond, we’ll uncover the importance of cultural intelligence in crafting campaigns that resonate. Discover how transcreation, tailored messaging, and sensitivity to local customs can make or break your brand’s success (embracing regional differences and leveraging the power of language to forge genuine connections.)