With a background in marketing communications within the high-security printing industry, Ana began her journey in localization after moving from Switzerland to Mexico. During this transition, she started translating technical papers from this industry into Spanish between jobs. Her career took a significant turn when she joined Expedia Group as a Localization Quality Manager for Latam Spanish, where she first encountered the complex challenges of Spanish localization. While the strategy has been well-defined, new challenges continue to arise, requiring adaptive decision-making.

 Now, 12 years later, Ana is the Senior Regional Manager of Globalization, leading the Language Experience Management teams for the Americas and Southern Europe. Throughout her career, Ana has strategically focused on ensuring localization is approached from a user perspective. She emphasizes balancing user experience with scalability. Ana’s visionary leadership, combined with her deep technical expertise in localization processes and tools has been instrumental in driving the success of her team, significantly contributing to Expedia Group’s global expansion efforts.