Lead the World to your Website: Using design and technology to increase visitors to localized websites
Tuesday July 27, 2021 – 6pm CEST / 11am CDT
Duration: 2 Hours
Just because you’ve expanded your website into new markets doesn’t guarantee that users can easily find it. Using real-world examples, this session explains visual and technical solutions to ensure that users discover their local websites quickly and easily. From country codes to geolocation to the visual global gateway, this session will help you improve the findability of your local websites.
A localized website is of little value if local users cannot find it. And yet many global websites continue to make visual and technical mistakes that keep local websites effectively hidden from their intended visitors around the world.
A successful global gateway can increase traffic to your website by 35% or more.
This two-hour, deep-dive program will provide you with the insights and tools you need to develop a successful global gateway strategy to benefit local websites and local customers.
Master your company’s global gateway
A global gateway includes the visual and technical elements that improve the discoverability of localized websites, such as country/region menus, geolocation and country codes. The techniques and recommendations taught in this program are the result of two decades spent studying best practices of the leading global brands and web applications.
Participants will learn:
- The four core elements of a successful global gateway strategy
- Country codes and brand top-level domains and how they drive traffic to local sites
- How to better align global SEO with your localized websites
- The many risks of using flags (and websites that have dropped them)
Along the way, we’ll analyze the global gateways employed by websites such as Amazon, Apple, IKEA, Microsoft and many others.
Bring your website and design questions
Every organization must customize their global gateway to their audience and their current web globalization model. Time will be allocated to address participant questions related to navigation, design, languages and domains.
Whether your website supports two languages or 20, this programs will provide you with the foundations you need to succeed.
The class is intended for those who design websites, localize websites, and drive traffic to local websites, including SEO and content strategists. This class assumes that you have no global or technical experience or speak any other language than English.
Job titles may include:
- Marketing professionals
- Design and UI experts
- Web localization professionals
Part I: Understanding the challenges of global and multilingual navigation
Part II: Mastering the global gateway toolset
Part III: Developing your customized global gateway strategy
Participants will have time to present their website global gateways and receive feedback and insights. In addition, all participants will receive a global gateway strategy template that they can customize to their organization’s website.
About Your Trainer
John Yunker (@johnyunker), co-founder of Byte Level Research (www.bytelevel.com) is considered one of the world’s experts in web globalization. Since 2000, he has worked with the world’s leading global brands to provide web globalization training and consulting services. Clients have included Google, Adobe, FedEx and Philips, to name a few.
He has pioneered best practices in global navigation and is author of the books The Art of the Global Gateway and Think Outside the Country (also available in Japanese). He is also widely known for the landmark report The Web Globalization Report Card, published annually since 2003.
He has spoken at numerous industry events, including the Unicode Conference, Brand2Global, Internet Retailer, and Localization World. He has a journalism degree from the University of Missouri and an MS from Boston University. He contributes to numerous publications and media, including UX Magazine and Multilingual Magazine
Terms and Conditions
John’s Expert Insight
Over the years, John Yunker has presented at and consulted with many of the world’s leading brands and websites. Clients include Adobe, FedEx, Google, John Deere, Microsoft, Philips, Panasonic.