Lead the World to your Website: Using design and technology to increase visitors to localized websites

Monday, November 15 – 11:00am – 1:15pm CT

Duration: 2 Hours, 15 minutes

 

Presented In: English

Just because you’ve expanded your website into new markets doesn’t guarantee that users can easily find it. Using real-world examples, this session explains visual and technical solutions to ensure that users discover their local websites quickly and easily. From country codes to geolocation to the visual global gateway, this session will help you improve the findability of your local websites.

A localized website is of little value if local users cannot find it. And yet many global websites continue to make visual and technical mistakes that keep local websites effectively hidden from their intended visitors around the world.

 

A successful global gateway can increase traffic to your website by 35% or more.

This two-hour, deep-dive program will provide you with the insights and tools you need to develop a successful global gateway strategy to benefit local websites and local customers.

 

Master your company’s global gateway

A global gateway includes the visual and technical elements that improve the discoverability of localized websites, such as country/region menus, geolocation and country codes. The techniques and recommendations taught in this program are the result of two decades spent studying best practices of the leading global brands and web applications.

 

Participants will learn:

  • The four core elements of a successful global gateway strategy
  • Country codes and brand top-level domains and how they drive traffic to local sites
  • How to better align global SEO with your localized websites
  • The many risks of using flags (and websites that have dropped them)

 

Along the way, we’ll analyze the global gateways employed by websites such as Amazon, Apple, IKEA, Microsoft and many others.

 

Bring your website and design questions

Every organization must customize their global gateway to their audience and their current web globalization model. Time will be allocated to address participant questions related to navigation, design, languages and domains.

 

Whether your website supports two languages or 20, this programs will provide you with the foundations you need to succeed.

 

Target audience

The class is intended for those who design websites, localize websites, and drive traffic to local websites, including SEO and content strategists. This class assumes that you have no global or technical experience or speak any other language than English.

 

Job titles may include:

  • Marketing professionals
  • Design and UI experts
  • Web localization professionals
  • Developers

 

Course outline

Part I: Understanding the challenges of global and multilingual navigation

Part II: Mastering the global gateway toolset

Part III: Developing your customized global gateway strategy

 

Deliverables

Participants will have time to present their website global gateways and receive feedback and insights. In addition, all participants will receive a global gateway strategy template that they can customize to their organization’s website.

 

RSG-Glob-Nav

Course Fees

$300

About Your Trainer

JohnYunker

John Yunker (@johnyunker), co-founder of Byte Level Research (www.bytelevel.com) is considered one of the world’s experts in web globalization. Since 2000, he has worked with the world’s leading global brands to provide web globalization training and consulting services. Clients have included Google, Adobe, FedEx and Philips, to name a few.

 

He has pioneered best practices in global navigation and is author of the books The Art of the Global Gateway and Think Outside the Country (also available in Japanese). He is also widely known for the landmark report The Web Globalization Report Card, published annually since 2003.

 

He has spoken at numerous industry events, including the Unicode Conference, Brand2Global, Internet Retailer, and Localization World. He has a journalism degree from the University of Missouri and an MS from Boston University. He contributes to numerous publications and media, including UX Magazine and Multilingual Magazine

 

Terms and Conditions

Cancellation Policy:

The Localization Institute, Inc. reserves the right to cancel this class  if there are less than 10 registrants.

 

You will receive a full refund if the course is canceled.

 

Your registration fee is not refundable.  It is, however, transferable to a colleague, if we receive written notice prior to the start of the first class.   If we have to cancel a course due to minimal enrollment, your registration fees will be fully refunded.

 

Payment Stipulations:

 

Invoices are due upon receipt to secure your spot.  If payment is not received swiftly, your spot may be surrendered.

 

If paying via Bank Transfer outside of the United States, you MUST select the FULL SWIFT option in order for your invoice to be paid in full.

 

Testimonials

John Yunker is the undisputed expert when it comes to web globalization best practices, so learning from him is a great opportunity. Within a two-hour timeframe, his ReadySetGo: Global Navigation class covers a wealth of material: essential principals around global web architecture, the pros & cons of language-focused versus locale-focused navigation, current best practices in multilingual/multiregional UX/UI design, and plenty of concrete examples from well-know global brands. And John’s after-class handouts (i.e. his presentation slide-deck and his template for a tiered web-localization strategy) are extremely helpful tools to have on hand.

Kathrin Bussmann - President and Chief Strategist Verbaccino Inc.

John’s Expert Insight

Over the years, John Yunker has presented at and consulted with many of the world’s leading brands and websites. Clients include Adobe, FedEx, Google, John Deere, Microsoft, Philips, Panasonic.

Course Preview

Interview With John Yunker

John’s Books

Think Outside the Country

To learn more about the book Think Outside the Country click here

Think_cover_800

2021 Web Globalization Report Card

To learn more about the 2021 Web Globalization Report Card click here:

reportcard2021_shadow