Lyena Solomon is director of localization at ServiceNow where she is responsible for localization and globalization go-to-market process and strategy. She works with multiple business groups to align globalization with strategic, operational, and local market priorities. Lyena practices a data-driven approach to shaping smart digital experiences in languages other than English and defines measurement framework for globalization impact on company and customer success. She has a strong background in analytics, usability and user experience, web development, digital technologies, and marketing.