For today’s businesses, the internet is full of both promise and peril. Promise because you have more ways to engage more customers than ever before. Danger not only due to a regulatory environment that is growing more complex every day, with potentially high penalties for breaking laws you may not even know exist, but also due to cultural and social media gaffs that could alienate customers and damage your brand.
Join Kristina Podnar in this practical, hands-on seminar where she will meet you where you are with your digital policy – either starting, evolving, or perfecting – in order to help you balance the risk and opportunity of conducting business in the digital age.
Registration is limited to 20 people, first come first serve.
All sessions will start at 9am PDT/12noon EDT/6 CET
Session #1 The Global Digital Policy Program: How to balance out risks and opportunities for your organization
August 11, 2020
Overview of digital policy (for global and local needs), with real-life use cases and a take-back-to-office exercise sheet (policy checklist for your organization).
Session #2 The Global Digital Policy Audit: Roll up your sleeves and lets identify your organization’s gaps
August 18, 2020
Writing digital policy for your organization (templates, interacting team exercises, and individual policy development will be part of the session)
Session #3 The Global Digital Policy Development Process: We’re creating global digital policies that actually work
August 25, 2020
Managing policies throughout their lifecycle, including training and getting buy-in from key stakeholders (how-tos, job aids, and other artifacts will be part of the session)
Each participant will have access to virtual office hours with Kristina (two 60-minute open door sessions, where no sign up is required, just come and get individual questions answered or work on a policy-specific problem that your organization faces – one after session 2 and the other after session 3)
Who should take this course?
You care about your organization’s digital integrity. You might be a digital marketing manager, the head of your organization’s communications team, a web developer who works with business units, an IT director, or even the company president. It doesn’t really matter—because digital policy is a relatively new area of focus and there is more than one type of person who can take the initiative:
- Maybe your social-media feed is full of news about tightening regulations or companies facing public backlash after digital missteps.
- Maybe you’re tired of having to start from scratch every time you want to publish a blog post or a white paper, when you know a lot of the tasks could be standardized—even automated!
- Maybe you ran across a site launched by a team in another country that ignores your organization’s branding.
- Or maybe the risks of not having documented, consistent digital policies has been keeping you up at night.
Most people think of digital policies as restrictive, bureaucratic, red tape that slows things down and makes their jobs harder. But it doesn’t have to be that way. In fact, digital policies are actually liberating. Once everyone knows what the rules are, they can stop worrying about them—and focus that energy instead on being creative and productive within the established guardrails.
All it takes is the right process and the right plan, and that’s what this course will help you with. It will help you to:
- Understand and build the case for digital policies within your organization
- Identify who should lead and support the policy program
- Create a plan to implement and operate the policy program, throughout all its lifecycle
- Learn how to perform a digital policy audit to understand what policies you have and which ones you ought to develop to get global digital marketing right
You’ll also get information you can use to turn thoughts into action, including:
- Examples of the risks you face when you don’t have digital policies
- Guidance on who should be involved in developing your digital policies
- A framework of legal, regulatory, and industry best-practice policies to consider for your organization
- Step-by-step guidance on implementing and maintaining an operational digital policy program
So regardless of your role and the circumstances that brought you to this masterclass, it is exciting to be sharing this journey.
While this masterclass is highly interacting and you can ask ample questions – from who in the industry does it best, to tips and tricks to getting it right, you may still have unique questions that are best discussed outside of class time. Kristina will provide open door office hours where you can get help with your individual policy development or bring that really tough question to the table.
The Power of Digital Policy
The Power of Digital Policy covers The five-day agile digital policy development approach as well as many other topics, read a sample excerpt, and learn more.
In addition to providing a comprehensive list of policies, Kristina shares her time-tested methodology for embedding and measuring the opportunities that digital brings, as well as clarity around risk avoidance.
Kristina takes a complex subject and makes it easy to understand—and put into practice.
$599.00 Introductory Price – Ends July 13
$699.00 Regularly Priced
About Your Trainer
Kristina Podnar is a digital policy innovator. At her core, Kristina understands that for today’s businesses, the internet is full of both promise and peril. Promise because you have more ways to engage more customers than ever before. Danger not only due to content and social media gaffs that could alienate customers and damage your brand, but also due to a regulatory environment that is growing more complex every day, with potentially high penalties for breaking laws you may not even know exist. For over two decades, she has worked with some of the most high-profile companies to balance the risk and opportunity of conducting business in the digital age. Kristina is now focused on helping others master the methodology she has developed and hone their global digital policy chops through her experience.
Kristina is the Principal of NativeTrust Consulting, LLC. She has a BA in international studies and an MBA in international business from the Dominican University of California and is certified as both a Change Management Practitioner (APMG International) and a Project Management Professional (Project Management Institute). Her book, The Power of Digital Policy was published in March 2019. She has lived in the E.U. and U.S., and has experience navigating English, Croatian, Russian, German, Italian, and Japanese.