At Canva, our mission is to empower the world to design. Our crazy big goal is to provide a truly local experience to our global community, ensuring that everyone feels at home. In this presentation, we’ll delve into our strategies for leveraging localization and crafting bespoke content to drive growth and engagement specifically within the Spanish markets. We’ll also go over how we utilize market-specific SEO insights to create a genuinely local experience for Spanish users, and how we adapt our product to cater to unique audiences, such as the education sector. Discover how our tailored approach not only meets the diverse needs of users but also fosters deeper connections and enhances the overall user experience.