Call for Papers

Spanish may be one language, but it’s spoken by more than 500 million people across 21 countries, each with its own cultural and linguistic nuances. Reaching Spanish-speaking audiences takes more than translation—it requires thoughtful, strategic decisions for delivering an authentic and compelling user experience.

Following the success of the first two editions, The Localization Institute is pleased to announce the third edition of Spotlight on Spanish, a live virtual event. Once again, the focus is on real-world, client-side perspectives on how organizations approach the complexity of Spanish localization

Spotlight on Spanish is the only event dedicated exclusively to the client’s voice on Spanish localization. Rather than vendor-led presentations or generic best practices, this event creates a space to hear directly from organizations that market and sell products to Spanish-speaking audiences. Speakers share how they approach decisions such as which Spanish variant to use, how strategies differ across regions, how localization choices evolve for B2B vs. B2C audiences, and how business, brand, legal, and market considerations shape outcomes.

Past events include representatives from Adobe, Airbnb, Amazon, Byte Level Research, Canva, CSA, Dell, Delta Airlines, Disney Entertainment/ESPN, EA, eBay, Expedia Group, Google, Hispanic Marketing Council, HubSpot, Kayak, King Games, Microsoft, Netflix, Pinterest, Salesforce, Spotify, The Global Fund, TikTok,
Uber and many more.

We invite you to view our previous agendas for more insight into this event: 2023 Conference Agenda and 2024 Conference Agenda.

To maintain this client-focused perspective, this call is exclusively open to client-side representatives.

We welcome proposals from companies that sell or promote products or services in Spanish-speaking markets  and therefore require translation, localization, or cultural adaptation into Spanish.

Vendors, agencies, consultants, and service providers are warmly encouraged to attend, though speaking slots are reserved for client-side teams.

● Spanish variant strategy and decision-making frameworks
● Cultural adaptation in marketing and communication
● Brand voice: Managing consistency across multiple Spanish variants
● Transcreation vs. translation: when and how to adapt content
● UX and product localization
● Use of AI in Spanish localization, content adaptation, and workflow
● Impact of U.S. policy and regulatory changes on Spanish-language content and localization strategies
● Localization approaches for B2B and B2C audiences
● Scaling Spanish localization across teams or regions
● Measuring impact and success in Spanish-language markets
● Client-side case studies
● Common pitfalls and lessons learned
● Spanish localization in pharma, healthcare, marketing, gaming, SaaS, e-commerce, or mobile apps.

All presentations should emphasize user experience, cultural relevance, and practical outcomes.

● 20-minute presentation + 10-minute live Q&A
● Presentations in English
● Live virtual event, with recordings available for 28 days

● Complimentary registration to attend the full event
● Visibility as a featured speaker at a well-established industry conference
● Opportunity to share your perspective with a global localization audience

To be considered, please submit:

● Proposed presentation title
● Session description (up to 200 words)
● Speaker bio (up to 100 words)
● Company and job title
● Headshot/Photo

Send your information to gabriela@localizationinstitute.com

We recognize that organizations vary in how openly they can discuss internal processes or decisions. Presentations are meant to highlight approaches, frameworks, and lessons learned. There is no expectation to disclose confidential or sensitive information—speakers are encouraged to share insights at a level that is appropriate and comfortable for their organization.

Deadline for submission: March 11, 2026

Notification of acceptance: TBD

May 13, 2026

● For any program enquiries: gabriela@localizationinstitute.com
● For all general enquiries: jefferson@localizationinstitute.com