Localization Management Virtual Round Table
Wednesday, March 31, 2021 and Thursday, April 1, 2021
Each session lasts for 2 1/4 hours and will take place from 12:00pm – 2:15pm CT on both days.
Presented In: English
The Localization Management Round Table is a unique event giving localization managers on the client side the opportunity to discuss new developments and exchange experiences on improving speed, quality, operational efficiencies, and strategy. This virtual round table provides a safe environment for open discussion among attendees to engage and learn under the leadership of experienced localization managers from major global brands.
The Localization Management Round Table is back again, this time virtually to provide a forum for localization managers on the client side with 3+ years of experience. Karen Combe (recently retired from PTC and instructor of The Localization Management Master Class) moderates the round table with contributions from our seasoned advisory board members.
By joining this round table, you will:
- Develop actionable ideas for improving your localization operation
- Learn about new localization models
- Discuss industry best practices for vendor management
- Discover innovative strategies for managing your team
- Make valuable connections with industry peers
This round table is for:
- Localization managers with at least 3 years of experience
The Round Table’s success depends on people being willing to share information and experiences freely. To encourage that, the sessions are not recorded or republished and no formal minutes or records are kept. Attendees are free to keep their own notes.
Discussion of localization prices and details of vendor contracts is not permitted.
Round Table Agenda
Day 1 – Wednesday, March 31st
Introductions / State of the Industry
12:00 pm – 12:45 pm CT: Attendees will introduce themselves and briefly comment on developments in localization – both industry-wide and company internal.
Transformation of Localization Models
The repositioning of the localization department from a mere service department to a strategic partner in driving global growth has long been the dream of many localization managers. The good news is that this idea is being embraced like never before. At Pinterest and Shopify it is already reality. Let Francesca Di Marco (Localization Manager, Pinterest) and Daniel Sullivan (Head of International Content, Shopify) brief you on how their models work and evolved. Brief presentations will be followed by extensive round-the-table sharing of experiences about transforming localization models.
12:45 pm – presenter: Francesca Di Marco
12:55 pm – presenter: Daniel Sullivan
1:05 – 2:15pm CT: round table discussion moderated by Karen Combe
Day 2 – Thursday, April 1st
Resource Management – Internal and External
Finding the right balance for in-house and external resources is a major challenge for many localization managers because it is a moving target. Factors like the pandemic, acquisitions, language expansion, and vendor consolidation can easily upset a carefully crafted set-up.
Stephan Cocron (Localization Program Director, Salesforce) and Karen Combe (The Localization Institute) will share their best practices. Followed by extensive round-the-table discussion.
12:00 pm – presenter: Stephan Cocron
12:10 pm – presenter: Karen Combe
12:20 pm – 1:30 pm CT: round table discussion moderated by Ulrich Henes (The Localization Institute)
Managing Careers in Localization: Is There A Glass Ceiling?
Managing your own career and those of the people reporting to you is rarely spoken about in broader circles. We are pleased to offer this closed environment to openly discuss the topic, which gains importance as we consider moving localization into a strategic position within the corporation.
1:30 pm – 2:15 pm CT: open forum – moderated by Stephan Cocron
Karen Combe recently retired from her position as Vice President of Localization at PTC, where she was responsible for product localization as well as for localization support for PTCU, Technical Support, and Marketing. She is the instructor for the Localization Management Master Class. Karen has been a member of the GILT Leaders Forum, a community of peers in the localization industry, since its inception. Previously, Karen was Senior Vice President at International Language Engineering, where she managed Client Services, Sales and Marketing. Karen holds a B.A in Linguistics from the University of California at Berkeley and a post-graduate degree in Social Anthropology from the University of Cambridge. She served in the Peace Corps in Senegal and in International Voluntary Services in Algeria. In addition, Karen worked for 8 years on a ranch in northwestern Colorado training horses and looking after a large herd of cattle.
Francesca Di Marco (Pinterest)
Francesca Di Marco leads the localization program at Pinterest. She has been in the localization industry for 15 years, covering different functions. At Pinterest, Francesca scaled implemented successful translation and transcreation processes and achieved significant quality improvements aligning voice and tone across product, marketing and regional offices. She is passionate about automation, team structure and evangelization. Francesca is a former academic on the history of Japan and she lectured at Stanford University, the UK and Italy. In her spare time she makes documentaries.
Daniel Sullivan (Shopify)
Daniel Sullivan is the head of international content at Shopify where he leads the organization of a platform and team dedicated to global multilingual content development. In a previous life, Daniel was a humanities academic in Japanese literature at Stanford University, where he received an MA and completed candidacy requirements for a doctorate, before ultimately abandoning the ivory tower for a more thrilling adventure in enterprise localization.
Stephan Cocron (Salesforce)
Stephan Cocron is Localization Program Director at Salesforce.com, where he is the localization business manager for a key product line; he is also on the localization leadership team, working on team-wide initiatives (technology, language strategy, career paths). Stephan has 20 years’ experience in the language and technology space and has worked as a translator, teacher, and elearning courseware developer. His past localization roles were at Cakewalk, Google, Yahoo!, and Symantec, and from 2013 to 2016 he was an adjunct professor at the Middlebury Institute of International Studies at Monterey, California. Stephan holds a master’s degree in computers and education from King’s College, London, and speaks German and French.
Terms and Conditions
The Localization Institute, Inc. reserves the right to cancel this Round Table if there are less than 10 registrants.
Your registration fee is not refundable. It is, however, transferable to a colleague, if we receive written notice prior to the start of the event. If we have to cancel a round table due to minimal enrollment, your registration fees will be fully refunded.
We accept payment by credit card, Paypal or by invoice. Payment for invoices is due within 10 days.
If paying via Bank Transfer outside of the United States, you MUST select the FULL SWIFT option in order for your invoice to be paid in full.