Localization Institute Global ToolBox - Silicon Valley 2022

Silicon Valley Global Toolbox Sessions

Tuesday November 1, 2022

The Localization Institute is thrilled to resume offering in person seminars and round tables. These sessions will each take place at the Doubletree by Hilton Hotel in San Jose, California on November 1st. As a co-organizer of LocWorld Conference, the Localization Institute offers these seminars and round tables as separate, stand-alone events. You do not need to be registered for LocWorld48 Conference in order to sign up for these offerings. If you would like to register for the main conference of LocWorld48, please visit the LocWorld website.

Half Day Sessions – $400 per attendee – Lunch Not Included

Localization Institute Global ToolBox - Silicon Valley 2022
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Ready for MT/AI? – AM

Tuesday, November 1 from 8:30am – 12:30pm + Pre/Post-event Online Sessions

The Ready for MT/AI event is for people entering the MT/AI space. It will help them solve problems in an MT/AI-driven localization process, including human and machine resources. It consists of 3 sessions: a pre-event online session, an “Ask the Experts” session in Silicon Valley on November 1, 2022, and a post-event online session to compare notes.

Organizer: Dr. Peng Wang

Registration Fee: $400

Lunch is not included with this session.

Speakers:

Georg Kirchner, Language Automation, Tools and Processes, Global Translation Team, Dell Technologies
Konstantin Savenkov, CEO & Cofounder, Intento
Janice Campbell

Modules

Module 1: Learning from the experts: MT/AI use case discussion (background)
Module 2: Asking the experts: categorizing problems
Module 3: Working with the experts: solutions and decisions

Pre/post-event online sessions 

Pre-event session

  • Time: October 27, 2022; 1.5 hours long, including Q&A
  • Format: online tutorial (30 minutes) + self introduction + Q&A
  • Presenter: Jay Marciano,  Lengoo
  • Content: Prepare the working definitions of some terms and associated specialized knowledge that will be involved in the discussion; go through the agenda; give the participants a sense of right or wrong in terms of MT/AI knowledge most relevant to the discussion

Post-event session

  • Time: November 8, 2022; 1 hour long, including Q&A
  • Format: online discussion
  • Content: Based on the inputs at the in-person discussion on November 1, follow-up questions will be raised and addressed

Format

In-person discussions, use cases, and interactive discussions

Prerequisites

Participants will fill out a questionnaire to help us determine their level of knowledge of MT/AI and give them an opportunity to submit questions before the event.

Takeaways

Learn practical aspects of MT/AI implementation

Selecting the best MT/AI solutions

Discuss industry best practices to manage people and MT/AI technologies

Learn about new frontiers in the MT/AI space Make valuable connections with industry peers

Target Audience

Decision-makers who have to understand MT but don’t want to become technical experts

Localization professionals who want to implement MT

Project Managers tasked with implementing an MT solution

IT professionals involved in MT implementation

Content Managers responsible for global content

Please note: 

The Round Table’s success depends on people being willing to share information and experiences freely. To encourage that, the sessions are not recorded or republished and no formal minutes or records are kept. Attendees are free to keep their own notes.

Localization Institute Global ToolBox - Silicon Valley 2022

Dr. Peng Wang has taught, researched and practiced translation and localization on three continents. She is the convener for EDUinLOC, the chair of the automation/AI track for LocWorld conferences and a part-time professor at the University of Ottawa. Previously, she was the CAT Tools Coordinator at the University of Maryland.

Dr. Wang has rich research experience on NLP AI, having worked as a linguistic researcher at the Corpus Research Lab at Northern Arizona University, a domain expert for data mining projects at the University of Maryland and an honorary research fellow on automatic discourse analysis tools at the University of Liverpool. Her current research and practice focus on human learning vs. machine learning, machine translation, terminology and multilingual corpus analysis.

Dr. Wang has published about 30 articles and two books. She is an expert in approaching technology in the context of culture and humanities. She embraces linguistic and cultural diversity in her classrooms, with students aged from 18 to over 70, in over 10 language combinations, coming from UAE, China, Italy, Spain, Germany, Morocco, Colombia, Mexico, and Haiti, to name just a few.

Localization Institute Global ToolBox - Silicon Valley 2022

Georg Kirchner leads the machine translation program at Dell Technologies. He supports three major use cases: MT for down-stream ML tasks, MT for end users, and MT to increase human translator productivity.

Prior to focusing on machine translation and related language automation capabilities, Georg managed translation technology at Dell EMC.

His first 17 years in the industry, Georg spent in translation production as a translator, project manager and PMO lead.

Connect with Georg on LinkedIn.

Localization Institute Global ToolBox - Silicon Valley 2022

Konstantin Savenkov is CEO & Cofounder of Intento. After receiving a PhD in 2008, Konstantin Savenkov led research and development efforts for online content services, then worked as CTO at Zvooq and as a chief operating officer at Bookmate.

In 2016, he contributed his experience in artificial intelligence (AI), technology, and operations to found Intento, Inc., where they build tools to source, evaluate, and use machine translation and other cognitive AI services.

Localization Institute Global ToolBox - Silicon Valley 2022
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New Frontiers of MT/AI Round Table – PM

Tuesday, November 1 from 1:30pm – 5:30pm 

The New Frontiers of MT/AI Round Table will facilitate high-level discussions between business leaders and MT/AI technology experts with at least three years of experience. It provides an independent platform for them to explore new frontiers of MT/AI-driven localization processes, including machine learning,  language models, data management and other aspects of natural language processing applications.

Organizer: Dr. Peng Wang

Registration Fee: $400 

Lunch is not included with this session.

Advisory Board Members: Olga Beregovaya, Smartling; Alon Lavie, Unbabel/CMU

Speakers:

Konstantin Savenkov, CEO & Cofounder, Intento
Georg Kirchner, Language Automation, Tools and Processes, Global Translation Team, Dell Technologies
Olga Beregovaya, Smartling
Janice Campbell

Topics

Machine learning in localization
Coordinating between MT technologies and supporting NLP/ML tasks (e.g. Terminology integration in MT, MT Quality Estimation, and synthetic data/media)
The impact of multilingual data on MT/AI implementation and human resources

Format

In-person discussions, use cases, and interactive business game

Takeaways

Take the lead to solve real-life problems when integrating MT/AI into localization business cases
Develop industry best practices to manage people and MT/AI technologies
Discover innovative strategies
Explore new frontiers in the MT/AI space
Make valuable connections with industry leaders

Target Audience

At least 3 years of experience as decision-makers that are:
Buyers who want to explore solutions for conventional and non-conventional MT/AI problems
Localization industry leaders who want to keep innovating their MT/AI solutions
IT professionals involved in MT/AI implementation

Localization Institute Global ToolBox - Silicon Valley 2022

Dr. Peng Wang has taught, researched and practiced translation and localization on three continents. She is the convener for EDUinLOC, the chair of the automation/AI track for LocWorld conferences and a part-time professor at the University of Ottawa. Previously, she was the CAT Tools Coordinator at the University of Maryland.

Dr. Wang has rich research experience on NLP AI, having worked as a linguistic researcher at the Corpus Research Lab at Northern Arizona University, a domain expert for data mining projects at the University of Maryland and an honorary research fellow on automatic discourse analysis tools at the University of Liverpool. Her current research and practice focus on human learning vs. machine learning, machine translation, terminology and multilingual corpus analysis.

Dr. Wang has published about 30 articles and two books. She is an expert in approaching technology in the context of culture and humanities. She embraces linguistic and cultural diversity in her classrooms, with students aged from 18 to over 70, in over 10 language combinations, coming from UAE, China, Italy, Spain, Germany, Morocco, Colombia, Mexico, and Haiti, to name just a few.

Localization Institute Global ToolBox - Silicon Valley 2022

Konstantin Savenkov is CEO & Cofounder of Intento. After receiving a PhD in 2008, Konstantin Savenkov led research and development efforts for online content services, then worked as CTO at Zvooq and as a chief operating officer at Bookmate.

In 2016, he contributed his experience in artificial intelligence (AI), technology, and operations to found Intento, Inc., where they build tools to source, evaluate, and use machine translation and other cognitive AI services.

Localization Institute Global ToolBox - Silicon Valley 2022

Georg Kirchner leads the machine translation program at Dell Technologies. He supports three major use cases: MT for down-stream ML tasks, MT for end users, and MT to increase human translator productivity.

Prior to focusing on machine translation and related language automation capabilities, Georg managed translation technology at Dell EMC.

His first 17 years in the industry, Georg spent in translation production as a translator, project manager and PMO lead.

Connect with Georg on LinkedIn.

Localization Institute Global ToolBox - Silicon Valley 2022

Olga Beregovaya has over 20 years of experience in Language Technology, NLP, Machine Learning, Global Content Transformation and AI Data development and is passionate about growing businesses through driving change and innovation. Olga started her career in language technology building lexicons and rules for Rule-based machine translation, gradually expanding her expertise into other broader applications of NLP and Machine Learning to enterprise translation workflows. Olga has also served as President of AMTA, currently serves as a Board member of Women in Localization and as an Advisor for Engineering Leadership at California State University, Chico. Olga received her MA, Linguistics/Germanic Studies at UC- Berkeley and MA/BA in Linguistics from St. Petersburg State University.

Full Day Sessions – $700 per attendee – Lunch Included

Localization Institute Global ToolBox - Silicon Valley 2022
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Quality Management Round Table

Tuesday, November 1 from 9:00am – 5:00pm 

Registration Fee: $700

(Your registration for this session includes lunch.)

Join the Quality Management Round Table to discuss the hottest quality management topics of 2022 and learn not only from the top-quality experts in the industry, but also from each other!

This highly interactive round table will include quality champions from all around the world. The morning sessions will include short presentations on 2 specific quality-related topics followed by lengthy interactive discussions including all participants. The first topic, presented by Dr Alan K Melby from the Brigham Young University’s Translation Research Group and co-developed by Arle Lommel from Common Sense Advisory, will introduce the concept of translation grades, a term for categories of expectations about translation correspondence (accuracy and terminology compliance) and fluency (readability, style, and other linguistic considerations). He will present three grades and explain how they can be used in initial discussions about projects to help both parties align their expectations and actions.

The second topic, presented by Kirill Soloviev from ContentQuo, will explain how you can justify the investment into quality enablement to your non-localization boss/peers/executives, and how you can connect the quality investment to business outcomes for different situations and audiences, e.g. for Software L10N teams, for Marketing L10N teams, for LSP teams and for MT teams.

During the afternoon session, the participants will have the opportunity to propose and vote for the most relevant quality-related topics of the day. Topics with the most votes will then be discussed in breakout sessions by different workgroups. The round table will conclude with presentations summarizing the findings of the different workgroups. Next steps, as well as areas of interest and further deliberation will be identified for future quality management round tables.

Moderator:  Eva Klaudinyova, MIIS

Session 1 Presenter: Alan Melby, BYU

Session 2 Presenter: Kirill Soloviev, Content Quo

Takeaways:

Aligning quality expectations of clients and requestors to the quality of the localization output through translation grades

New quality takeaways learned from the breakout sessions focusing on the most-voted topics of interest

Target audience:

Any localizers who are interested in quality management, whether you are senior experienced quality experts or newbies trying to learn more about this complex and often controversial area of localization.

Attendee experience level: Everyone

Localization Institute Global ToolBox - Silicon Valley 2022

Eva Klaudinyova has been working in the localization industry since 2000, leading localization teams and implementing new strategies in some of the most well-known companies in Silicon Valley. She has a linguistic background with experience in translation, review and QA; project and program management experience on the supplier side (Medialocate); as well as experience managing localization teams and programs of all sizes on the buyer side. Apart from the overall globalization strategy, she has implemented a quality management strategy in a then-starting localization program at VeriSign, in a bigger and more mature Globalization Operations program at VMware, and she also built a world-class quality and supplier management program for multiple localization departments at Apple.

Eva is also a co-founder, Board member and Secretary of Women in Localization. She is currently an Associate Professor of Professional Practice at the Middlebury Institute of International Studies at Monterey, imparting her knowledge and longstanding localization and leadership experience to graduate students of Translation and Localization Management. She is from Slovakia, is multilingual and holds MAs in Foreign Language Teaching and in Translation.

Localization Institute Global ToolBox - Silicon Valley 2022

Alan Melby. Raised in Indiana. Still identifies as a Hoosier. Became fascinated with translation in the mid-1960s, while on study abroad in St Brieuc, France, as a high school student. Joined a machine translation project in 1970 while working on a Bachelor of Science in mathematics. By 1978, after obtaining a PhD in computational linguistics, experienced an intellectual crisis regarding the nature of language while an assistant professor of linguistics at Brigham Young University, concluding that unambiguous general language would be the ultimate prison but domain-specific language can and should be unambiguous. In 1979, shifted focus toward tools for human translators. In the 1980s, studied translation and became an ATA-certified French-to-English translator. In the 1990s, got into philosophy of language and wrote a book about human and machine translation (The possibility of Language) with a philosopher, Terry Warner.

In the 21st century, has focused on service to the translation profession, currently (2021) serving as vice-president of the International Federation of Translators (FIT), and collaborating on the development of translation-related standards, especially TBX (ISO 30042) for the exchange of information between terminological databases. In 2014, retired from full-time teaching as a full professor and became an emeritus professor and the president of a small non-profit (LTAC Global). Since 2015, standards work has expanded to translation quality evaluation within the MQM framework (Multidimensional Quality Metrics for Translation Quality Evaluation) under the umbrella of ASTM International, a standards body.

Localization Institute Global ToolBox - Silicon Valley 2022
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Managing for the Future: Advanced Topics in Localization Management

Tuesday, November 1 from 9:00am – 5:00pm 

Registration Fee: $700

(Your registration for this session includes lunch.)

This Round Table aims to bring together Localization industry managers and other industry professionals who are looking to build their organizations’ capacity for resiliency and leadership. Current localization professionals will present on dynamic challenges in the industry, will talk about how they approach the challenge strategically, and will lead a discussion among participants who are also looking to fashion their strategies.

By joining this round table, you will:

– Develop strategies for managing your department so future problems are more approachable

– Learn to integrate localization strategies with company and stakeholder strategies and goals

– As a vendor, understand customers’ current needs and consider new program offerings

– Make valuable connections with industry peers

Moderators: Karen Combe, Mimi Hills

Presenters:
Tim Arata (Locale Solutions)
Francesca Di Marco (Pinterest)
Jean-Francois Vanreusel (Adobe)

Agenda

Topic 1: Connect to the C Suite. Know your company’s business and align to it, and then develop your strategy. Build your elevator pitch. Focus on your customers. Know how to figure out what to measure, and why.

Topic 2: Building the Culture.  Given the diverse nature of most localization teams, focus on making sure everyone on the team is included and contributing at the top of their ability. You may find that your team can amplify any policies that your HR department devises for a diverse workforce. Common areas for contributing to the company are inclusive terminology, starting with the source of course, and managing global meetings for optimal input and outcomes. Encourage initiatives and problem solving.

Topic 3: Partners and Stakeholders. Identify partners and stakeholders, and understand how your relationships need to be managed. Align with the goals of partners. Handle controversy directly. Get the attention of the partners you want to build relationships with. We will deep dive into the vendor as partner: how localization teams and vendors can work together to solve each other’s problems.

Topic 4: Technology Strategy. Develop a strategy that lasts through constant emerging technological innovation. Introduce flexibility into your toolset so you can take advantage of pertinent new solutions. Build a business case for changing infrastructure. Keep up with and potentially influence the automation technology within your company.

Topic 5: Lightning Round. Bring your latest issues. The group will vote on 3-4 top issues, and will discuss how to develop a strategy to tackle each one. Possibilities could include such topics Scaling Your Language Strategy, Managing Your Career When You’ve Hit the Top of the Localization Ladder, or Getting Company Kudos for the Localization Department.

This round table is for:

– Managers who want to manage for the future

– Localization professionals who want to position themselves for success by solving department problems and leading department initiatives

– Vendors who want to understand top issues their customers face

Localization Institute Global ToolBox - Silicon Valley 2022

Karen Combe recently retired from her position as Vice President of Localization at PTC, where she was responsible for product localization as well as for localization support for PTCU, Technical Support, and Marketing. She has been a member of the GILT Leaders Forum, a community of peers in the localization industry, since its inception. Previously, Karen was Senior Vice President at International Language Engineering, where she managed Client Services, Sales and Marketing. Karen holds a B.A in Linguistics from the University of California at Berkeley and a post-graduate degree in Social Anthropology from the University of Cambridge. She served in the Peace Corps in Senegal and in International Voluntary Services in Algeria. In addition, Karen worked for 8 years on a ranch in northwestern Colorado training horses and looking after a large herd of cattle.

Localization Institute Global ToolBox - Silicon Valley 2022

Mimi Hills is a localization industry veteran. She’s the former Director, Global Information Experience at VMware, Inc. and has also led globalization teams at BlackBerry and Sun Microsystems. She comes from the software world with a background in project and engineering management. She’s passionate about people and finding ways to communicate. Early in her career she worked in college science textbook industry, as well as in technical publications at Apple Computer.

Mimi is active in the localization industry and in diversity and inclusion circles, and is a passionate advocate for the non-English speaking user. Mimi has been a mentor and Impact Coach for over ten years with the TechWomen program, and has traveled to Africa three times with delegation trips. In her spare time, she plays guitar and bass and runs a nonprofit music camp for adults.

Localization Institute Global ToolBox - Silicon Valley 2022

Francesca Di Marco is the Head of Internationalization and Design Operations at Pinterest where she leads the internationalization and global development program for product and marketing. She is passionate about building internationalization orgs from scratch, enabling scalable globalization and localization strategies, and bridging gaps across functions and regional offices. Francesca is a lifelong language nerd and a former lecturer on the History of Modern Japan. In her spare time, she makes documentaries. Connect with Francesca on LinkedIn.