Global Marketing

Global-Digital-Policy

Global Digital Policy Master Class

For today’s businesses, the internet is full of both promise and peril. Promise because you have more ways to engage more customers than ever before. Danger not only due to a regulatory environment that is growing more complex every day, with potentially high penalties for breaking laws you may not even know exist, but also due to cultural and social media gaffs that could alienate customers and damage your brand.

Join Kristina Podnar in this practical, hands-on seminar where she will meet you where you are with your digital policy – either starting, evolving, or perfecting – in order to help you balance the risk and opportunity of conducting business in the digital age.

Sessions

All sessions will start at 9am PDT/12noon EDT/6 CET

Session #1 The Global Digital Policy Program: How to balance out risks and opportunities for your organization

August 11, 2020

Overview of digital policy (for global and local needs), with real-life use cases and a take-back-to-office exercise sheet (policy checklist for your organization).

Session #2 The Global Digital Policy Audit: Roll up your sleeves and lets identify your organization’s gaps

August 18, 2020

Writing digital policy for your organization (templates, interacting team exercises, and individual policy development will be part of the session)

Session #3 The Global Digital Policy Development Process: We’re creating global digital policies that actually work

August 25, 2020

Managing policies throughout their lifecycle, including training and getting buy-in from key stakeholders (how-tos, job aids, and other artifacts will be part of the session)

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Global Digital Marketing & Localization Certification

Do you want to become an effective marketer in this global digital economy?

With the Global Digital Marketing & Localization Certificate – You will increase your understanding of global digital marketing and localization at a strategic level and establish expertise in the five core areas of global digital marketing:

  • Global Digital Media Marketing (Web/Social Media/Search)
  • SEO
  • Content Marketing
  • Localizing Digital Media for different countries
  • Implementing Global Digital Media Marketing Campaigns

Study Online, At Your Own Pace
35 Hours of online modules and self-paced training that you complete within 90 days of enrollment.

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Global Branding & Marketing Certification

A PASSPORT FOR BEING AN EFFECTIVE GLOBAL MARKETER

 

This Is One Of The Most Unique Offerings Combining Strategic Insights
From Global Branding & Global Marketing. Broad Topics Include:

 

  1.   Gain insights for avoiding global branding and marketing blunders
  2.   Optimize Global Branding strategies based on brand architecture, positioning, and simplicity.
  3.   Formulate strategies for making your global brand experience memorable and authentic
  4.   Apply universal values to enhance the global brand appeal
  5.   Develop cultural & business acumen to localize & hyperlocalize global branding and marketing