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Heidelberg Project Managers Round Table

Feb 26, 2018 - Feb 28, 2018. Heidelberg, Germany.

Presented In:


  • Promote a better understanding of the localization project management environment on both sides of the industry
  • Create a channel of open communication for project managers to discuss specific issues of localization project management outside the client-vendor relationship
  • Discuss the dynamics of the localization activities on the client and vendor sides
  • Peer-to-peer exchange of ideas
  • Sharing of experiences
  • Frank and free discussions of issues confronting the industry
  • Networking
  • Evaluation of recent developments

What happens at the Round Table?

Most Round Table attendees have three or more years of experience in localization project management. As a result, presentations and discussions deal with advanced topics. The format of the Localization Project Managers Round Table relies on short presentations, some of them impromptu, followed by extensive discussions involving as many attendees as possible.

An Advisory Board is being organized to assist in the creation of an agenda and to facilitate the topics and presentations that will compose the 2018 Localization Project Managers Round Table. Ulrich Henes (Founder, The Localization Institute) and Willem Stoeller (PMP and Round Table Leader) will co-chair the Advisory Board. Photos and bios of the Advisory Board members will be included further down this page.

To ensure that topics for the Round Table are as relevant as possible to those participating, we are keeping an open session on the last day of the event. The topics for this open session will be determined by the attendees, who will be able to contribute their proposed topics throughout the event.

The Round Table’s success depends on people being willing to share information and experiences freely. To encourage that, no formal minutes or records are kept or published. Attendees are free to keep their own notes.

Discussion of localization prices and details of vendor contracts is not permitted.

Ticket prices include two (2)  dinners.

Registration Information

Fee for the 2018 Project Managers Round Table:

  • Single Registration  – €1100 + 19% MwSt – closes on February 19
  • Group Registration (2 or more ) – €1000 / person + 19% MwSt- closes on February 19

To Request Additional Information Please contact:

Willem Stoeller
The Localization Institute

Lead, Professional Program Development


+15034678716 (Pacific Coast Timezone)

Heidelberg Round Table Agenda (In development)

Day 1  (Monday, February 26)

3:00 – 11:00 pm              Registration Open; Guest Room Check-In

5:00 – 6:15 pm                Opening Reception in Session Room)

6:15 – 6:30 pm                Walk to Dinner Venue (10 minutes)

6:30 – 8:15 pm                Welcome Dinner

8:15 – 8:30 pm                Return Walk to Campus

8:30 – 9:30 pm                Welcome Session / Introductions

 Moderator: Willem Stoeller (Round Table Leader)


Day 2  (Tuesday, February 27)

7:15 – 8:00 am                Continental Breakfast in the session room

8:00 – 9:30 am               Session #1 – Automation (Markus Meisl)

9:30 – 9:40 am               Break

9:40 – 11:10 pm              Session #2 – Agile development processes and their impact on localization (Erik Vogt)

11:10 – 11:20 am             Break

11:20 – 12:50 pm            Session #3 – Processes/best practices for PMs for dealing with user/network generated content (Vanessa Hirthe-Steinle)

12:50 – 1:50 pm              Lunch

1:50 – 3:20 pm                Session #4 –In Country Review or Client Review (Sonja Brass)

3:20 – 3:30 pm               Break

3:30 – 5:00 pm               Session #5 – Multimedia localization (Michaela Bartelt)

5:00 – 6:15 pm               FREE TIME

6:15 – 6:30 pm                Walk to Dinner Venue (10 minutes)

6:30 – 8:30 pm              Dinner

8:30 – 8:45 pm              Return Walk to Campus (10 minutes)


Day 3  (Wednesday, February 28)

7:45 – 8:30 am                Continental Breakfast in the session room

8:30 – 10:00 am             Session #6 – L10n platforms or management tools (Maria Ramos)

10:00 – 10:15 am            Break

10:15 – 11:45 am             Session #7 – Metrics and KPIs (Willem Stoeller)

11:45 – 1:00 pm              Lunch

1:00 – 2:30 pm               Session #8 – Open Session

2:30 pm                           Adjourn / Guest Room Check-Out

Your Round Table Moderators 

  • Willem StoellerRound Table Leader


    Willem grew up in Amsterdam where he obtained his undergraduate and graduate degrees at the University of Amsterdam. After many years in software development, Willem made the move to localization. He has over 25 years of experience in translation, localization and internationalization of marketing materials, software products and web content. Training for localization is a top priority for Willem with focus on project, quality and risk management. Willem has spent four years with the Project Management Institute as director of professional development for the Portland chapter. He is also a former professor at the Monterey Institute of International Studies and has been involved with the Localization Institute from the start.

    Willem is the creator and presenter of the Localization Project Management Certification and the Quality Management in Translation Certification Programs. Willem also organizes the US and European round tables for project management.

  • Ulrich HenesAdvisory Board Co-Chair

    Ulrich Henes

    Ulrich Henes is the Founder and President of The Localization Institute.  Already in his early years, Ulrich was fascinated by language, cultural differences, and global business. He spent the first decade of his career organizing international campaigns against the arms race and apartheid; and promoting global social justice.  For the past 25 years Ulrich has channeled his passion for all things global into promoting awareness and respect for differences among people, countries, and languages in the international business community.

  • Markus MeislManager Translation Services at SAP

    Marcus Meisl

    Markus Meisl is a member of the management team of the language services department at SAP, one of the world’s leading providers of enterprise software. His current focus is on managing the three translation and localization service teams handling the product units for cloud, technologies and platforms, and mergers and acquisitions. Previously, Markus headed the central corporate translation team for German and English at SAP. Since joining SAP’s implementation methodology group in 1998, he has covered various roles within knowledge and product management ranging from translation and coordination of technical documentation, product definition and early training, to rollout and partner relations. In the 1990s, Markus worked as a freelance translator and interpreter in Vancouver, Canada, where he became involved in his first localization projects. He also worked as a freelance interpreter for the European Commission in Brussels. Markus holds a degree in conference interpreting for German, Spanish and Portuguese from the University of Heidelberg.

  • Michaela Bartelt Senior Localization Director at Electronic Arts



    Michaela Bartelt is senior localization director at EA, heading up all worldwide localization functions including translation, recordings, vendor management, testing and engineering for the video game developer and publisher. Originally a translator by education, she looks back at 15 years of experience in the game localization industry. Her current focus is shaping the strategic direction of localization in the company’s shift to online service models.

  • Erik Vogt Director of Solutions at Moravia



    Erik Vogt is Director of Solutions at Moravia, and has worked with some of the world’s most ambitious and innovative technology customers in the world since 1998. His focus is on management and in developing data-driven solutions that solve real business problems in language services. With a passion for metrics, people and lateral thinking, Erik enjoys helping frame problems and quantitatively evaluate and implement unique win-win solutions.

  • Maria Ramos Localization Manager



    María Ramos Merino is a freelance localization manager and consultant, offering expertise in translation tools, process, and workflows. She currently acts as Localization Manager at Beabloo and supports LocWorld and the Localization Institute on various projects. Previously, María worked as Production Manager at Version internationale, a French translation provider. She has performed several positions on the vendor side and has extensive knowledge of the industry. Technology savvy, María holds a Master’s degree in Translation Technologies from Universitat Autònoma de Barcelona.


  • Vanessa Hirthe-Steinle Feature Manager

    Vanessa Hirthe-Steinle

    As Feature Manager, Vanessa Hirthe-Steinle handles the ongoing strategic development of certain features of the online platform crossMarket.

    After completing her studies in German philology, history, and political science, she worked as a project manager and business development manager for language service providers in Germany and Switzerland for several years.

    From 2013 to 2016, Vanessa worked at Across Systems GmbH as Team Leader Language Service Providers responsible for handling customer concerns of translation companies.

    In 2016, she chose to depart from Across Systems and the industry before eventually returning as Feature Manager for crossMarket in 2017.


  • Sonja Brass

Media Sponsor

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Feb 26, 2018
Feb 28, 2018
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