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Berkeley Project Managers Round Table 2018
May 21, 2018 - May 23, 2018. Berkeley, CA, United States.
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- Promote a better understanding of the localization project management environment on both sides of the industry
- Create a channel of open communication for project managers to discuss specific issues of localization project management outside the client-vendor relationship
- Discuss the dynamics of the localization activities on the client and vendor sides
- Peer-to-peer exchange of ideas
- Sharing of experiences
- Frank and free discussions of issues confronting the industry
- Evaluation of recent developments
What happens at the Round Table?
Most Round Table attendees have three or more years of experience in localization project management. As a result, presentations and discussions deal with advanced topics. The format of the Localization Project Managers Round Table relies on short presentations, some of them impromptu, followed by extensive discussions involving as many attendees as possible.
An Advisory Board has been organized to assist in the creation of an agenda and to facilitate the topics and presentations that will compose the 2017 Localization Project Managers Round Table. Willem Stoeller (PMP and Round Table Leader) will chair the Advisory Board. Photos and bios of the Advisory Board members are included further down this page.
To ensure that topics for the Round Table are as relevant as possible to those participating, we are keeping an open session on the last day of the event. The topics for this open session will be determined by the attendees, who will be able to contribute their proposed topics throughout the event.
The Round Table’s success depends on people being willing to share information and experiences freely. To encourage that, no formal minutes or records are kept or published. Attendees are free to keep their own notes.
Discussion of localization prices and details of vendor contracts is not permitted.
This Project Managers Round Table will be held on May 21-23, 2018 at the beautiful University of California Berkeley campus in Berkeley, California.
Fee for the 2018 Project Managers Round Table:
- Single Registration (lodging included) – $1375
- Single Registration (lodging not included) – $1200
- Group Registration (2 or more – lodging included) – $1275/person
- Group Registration (2 or more – lodging not included) – $1100/person
- Single Day Parking Pass – $15
- Three Day Parking Pass – $45
Early Bird Discount – Register before February 28 2018- 10% off ticket prices (excluding parking passes)
To Request Additional Information Please contact:
You will receive a refund if you cancel up to 3 weeks prior to the workshop. After that, there is no refund
The Localization Institute, Inc. reserves the right to cancel the event if there are less than 15 registrants by one month prior to the workshop.
If the program is cancelled, you will receive a full refund.
Berkeley Round Table Agenda
|3:00 – 11:00 PM (8:00)||Registration Open ; Guest Room Check-In|
|5:00 – 6:15 PM (1:15)||Opening Reception (in Session Room)|
|6:15 – 6:30 PM (:15)||Walk to Dinner Venue|
|6:30 – 8:15 PM (1:45)||Welcome Dinner|
|8:15 – 8:30 (:15)||Return Walk to Campus|
|8:30 – 9:30 PM (1:00)||Welcome Session / Introductions
Moderator: Willem Stoeller(Round Table Leader)
|7:15 – 8:00 AM (:45)||Breakfast|
|8:00 – 9:30 AM (1:30)||Session #1 – How to teach PMs efficient communication?
Moderators: Samantha Reiss & Alison Strahan
|9:30 – 9:40 AM (:10)||Break|
|9:40 AM – 11:10 PM (1:30)||Session #2 – Stakeholder Management
Moderator: Mimi Hills
|11:10 – 11:20 AM (:10)||Break|
|11:20 – 12:50 AM (1:30)||Session #3 – Automation
Moderator: Katja Zuske
|12:50 – 1:50 PM (1:00)||LUNCH|
|1:50 – 3:20 PM (1:30)||Session #4 – L10n platforms or management tools
Moderator: Joanna Kaminska
|3:20 – 3:30 PM (:10)||Break|
|3:30 – 5:00 PM (1:30)||Session #5 – Agile Development Processes and Their Impact on Localization
Moderator: Patrick McLoughlin
|5:00 – 6:15 PM (1:30)||Free Time|
|6:15 – 6:30 PM(:15)||Walk to Dinner Venue|
|6:30 – 8:30 PM (2:00)||Dinner – Restaurant|
|8:30 – 8:45 PM (:15)||Return Walk to Campus|
|7:30 – 8:30 AM (1:00)||Breakfast|
|8:30 – 10:00 AM (1:30)||Session #6 – Open Session|
|10:00 – 10:15 AM (:15)||Break|
|10:15 AM – 11:45 AM (1:30)||Session #7 – Transcreation
Moderator: Catherine Dove
|11:45 – 1:00 PM (1:15)||Lunch|
|1:00 – 2:30 PM (1:30)||Session #8 – Metrics and KPIsModerator: Anna Schlegel|
|2:30 – 3:00 PM (:30)||Guest Room Check-Out|
Berkeley Advisory Board
Advisory Board Members
Willem Stoeller has over 20 years of experience in translation, localization and internationalization of marketing materials, software products and web content. Currently his focus is on project and quality management and localization strategy/processes improvement. Willem is a representative of TAUS and is also very involved with the Project Management Institute where he is a board member of the Portland chapter. Training for localization is a top priority for Willem. He is a former professor at the Monterey Institute of International Studies and he is also the creator and presenter of the Localization Project Management Certification and the Quality Management in Translation Certification Programs.
Anna N Schlegel
Anna Schlegel is Senior Director of Information Engineering and Globalization at NetApp. Much of her time is spent focusing on making sure that the right content reaches the right people, when, where, and how they need it, in the language they prefer: Their own. She has led globalization teams for over twenty years with large enterprises including Cisco, VMware, Xerox, and NetApp and for two localization vendors as the CEO and general manager. Her work has been published on Forbes.com, Fortune.com, Gala.com, Multilingual.com, and other research industry forums. Anna is a respected leader in the globalization community. She frequently delivers lectures, webinars, keynotes and round tables at universities, corporations, and other international organizations. Anna is the author of Truly Global, The Theory and Practice of Bringing Your Company to International Markets (2016, FriesenPress). She’s also the co-founder of Women in Localization and the Chair of Women in Technology at NetApp. She is the recipient of the 2017 Women Worth Watching in STEM Award by the Diversity Journal.
Katja Zuske is Senior Language Specialist Manager at eBay, a role she recently took on after several years as Program Manager in the eBay L10n team. Her responsibilities include the usual tasks associated with strategic planning, leading a team of in-house and remote staff translators, qualifying and managing vendors and interns, and facilitating cooperation with teams across eBay. During her 21 years in the L10n industry, Katja has worked on both the vendor and client sides, in program and in people management, run her own consulting business, and fulfilled roles from translator to Director of Language Services and from LQA specialist to voice-over talent. In addition to evangelizing L10n best practices wherever she goes, Katja is passionate about knowledge sharing and mentoring. Katja has presented at industry forums such as the Localization World conference, the Localization Institute Management Round Table, the Medical Localization Round Table, client summits, and MIIS. Katja holds an MA in Technical Translation from the University of Hildesheim, Germany.
Samantha Reiss is a Senior Director of Customer Services at Welocalize, who brings ten years of experience in the language services industry to a role that focuses on the creation, development and optimization of localization programs for the world’s leading technology and software companies. Focusing on innovation to drive continual improvement and change, Samantha keeps pace with industry trends in production processes, tools and resource models to deliver tailored solutions for clients whose needs are constantly changing and evolving. She has managed global production teams in New York, London and San Francisco, and graduated with an MA in translation and interpretation from Heriot Watt University in Edinburgh, United Kingdom, with secondments at both l’Institut Libre Marie Haps in Brussels and the Universidad Pontificia Comillas in Madrid.
Catherine Dove is the Director of Linguistic Services at CGS Group, a global provider of consulting,
localization, and IT services. She is responsible for designing and implementing globalization quality
strategies for strategic clients looking for the best possible results in alignment with their in-country
stakeholders, and with optimal process and cost efficiency. Prior to joining the vendor side, Catherine
managed worldwide quality and operational excellence teams on the client side for over 12 years, at
Cisco, PayPal and i2 Technologies. She is a frequent speaker at Localization and Machine Translation
Patrick McLoughlin is Manager of Localization at Eventbrite, where he manages global releases of the popular ticketing platform in 16 markets. He has 20 years of experience in the language industry in such diverse fields as translation and interpreting, language teaching, multilingual desktop publishing, subtitling, machine translation and lexicography. Prior to Eventbrite, Patrick spent five years at Yahoo! as both localization project manager and terminology manager. He holds an MA in Classics from the University of Oxford. He is Adjunct Professor at the Middlebury Institute of International Studies at Monterey, teaching a class on localization as a profession to MA students. He is also a regular speaker at Localization industry events
Alison Strahan manages marketing and communications localization for the Adobe Experience Cloud and has been working at Adobe for over ten years. She works closely with Adobe’s Global Search team, Studio team and with stakeholders — both local and in the field — to ensure an effective and holistic approach to marketing localization. Alison considers herself a cultural ambassador advocating for the regions to ensure they receive the same engaging and relevant experience as the North American customers. In the past she worked in television, radio and print as a producer, writer and reporter which informs her passion for linguistics and eloquent communication.
Mimi Hills is Director, Global Information Experience at VMware, where she manages both localization and technical publication teams. She has also led globalization teams at BlackBerry and Sun Microsystems. She has a special interest in tools and technology–and finding the right solution for the problem to be solved. She comes from the software world with a background in project and engineering management. She’s active in the localization industry and is a passionate advocate for the non-English speaking user.
Paula Hunter is a localization professional with over 17 years of experience managing complex localization projects at Avigilon, Nokia and Business Objects. She currently oversees Avigilon’s multifaceted localization program that spans more than 20 languages for multiple products and platforms across all enterprise groups: software and hardware engineering and product management; technical documentation; marketing; customer support; global product training; and manufacturing. She is based in Vancouver, BC.