The Localization Institute was founded in the fall of 1996 to help a young and rapidly evolving industry gain access to quality training and learning opportunities. My own experiences, first as an International Sales and Marketing Manager, then as President of the US office of a British localization company, confirmed to me that there was almost nowhere to go to learn about localization and about how companies could compete more effectively in international markets.
The Institute offers public events and private consulting engagements that help companies reduce the cost and time required to deliver localized products and services. Our facilitators have years of direct personal involvement in the specializations they represent, have a passion for sharing their expertise.
What started with a single event almost a decade ago has evolved into an organization that conducts many events each year covering different aspects of the industry. Localization Institute events have an unrivalled reputation for exceeding participants’ expectations.
Meet The Team
Already in his early years, Ulrich was fascinated by language, cultural differences, and global business. He spent the first decade of his career organizing international campaigns against the arms race and apartheid; and promoting global social justice.
For the past 25 years Ulrich has channeled his passion for all things global into promoting awareness and respect for differences among people, countries, and languages in the international business community.
Jill earned a Business Administration Degree from The University of Wisconsin-Madison in 1992 and joined The Localization Institute, Inc. In 2007. Apart from finances, she is the Coordinator for the Project Manager’s Round Table held annually in Berkeley, CA. She is thrilled to have found the perfect position that utilizes her financial management skills as well as allows her to travel the world as a staff member of Localization World.
Previous positions include Grants Administrator for Boston University School of Medicine and Associate Area Sales Representative for Pitney-Bowes. She has raised 2 sons and has recently entered the empty nest phase of life. She enjoys reading historical fiction, volunteering, technology, exploring new cities and spending time with family.
Seminar Program Manager
Curriculum Dev. Certification
Kris Wiegand has been with The Localization Institute since 2010, managing the Institute’s seminar program. More recently, she has added the roles of program development for the LocWorld conferences, and managing the project management and quality certification programs for Localization Institute.
After graduating from the University of Wisconsin-Madison, Kris taught middle school science for many years throughout the US. After taking time off to raise her children, Kris is glad to be back to work! Off hours, she loves to hang out with her family, hike, kayak, read and volunteer.
Ryan Schmidt graduated with a business degree from the University of Wisconsin-Whitewater where he studied digital marketing and Spanish in the winter of 2016. Following this, he moved to Madison and discovered The Localization Institute.
He started at The Localization Institute in the spring of 2017. He leads all of the marketing efforts for The Localization Institute, Brand2Global, and Game Global. If you see a social media post or email, it likely came from him.
Events Manager, LocWorld
Exhibit Manager, LocWorld
Sarah has been with The Localization Institute Inc. proudly, since the beginning to some degree, being Ulrich’s daughter. She has helped staff the occasional Localization Institute event and LocWorld over the last 20 years. In 2017 she was delighted to step up into the role of Exhibit Manager for LocWorld.
Over the past 10 years, when not working for The Localization Institute, Sarah has made her living as an Actors’ Equity Association (AEA) Stage Manager for profession theater productions at a variety of Wisconsin’s largest theaters. She has loved helping bring different productions to life, ranging from older classics like Romeo and Juliet to newer classics like A Charlie Brown Christmas.
Sarah loves to travel, and if it can be with friends and family so much the better!
Willem Stoeller, PMP
Lead, Professional Program Development
Willem grew up in Amsterdam where he obtained his undergraduate and graduate degrees at the University of Amsterdam. After many years in software development, Willem made the move to localization. He has over 25 years of experience in translation, localization and internationalization of marketing materials, software products and web content. Training for localization is a top priority for Willem with focus on project, quality and risk management. Willem has spent four years with the Project Management Institute as director of professional development for the Portland chapter. He is also a former professor at the Monterey Institute of International Studies and has been involved with the Localization Institute from the start in a training role, and was convinced in 2016 to officially take on the task of Professional Program Development.
Willem is the creator and presenter of the Localization Project Management Certification and the Quality Management in Translation Certification Programs. Willem also organizes the US and European round tables for project management.
Willem enjoys nature and birding; he is a volunteer naturalist and he sits on the board of two non-profit organizations. He lives in Portland with his wife Cathy and daughters Michi and Jenna.